Championed by Elton John, EARMILK, ELLE, PopCrush, OkayAfrica and Buzzfeed, AMERY comes blazing onto today’s hotspot with 80s-inspired pop single, ‘Never Growing Older’.
Born in Rwanda, the young musician was raised for many years by his grandmother, surrounded by women in a very strict and religious environment where pop culture was seen as an enemy of traditional values. “My grandma would tell me to not act like ‘those crazy guys on TV’”, AMERY remembers.
Following his arrival in Belgium at 12, the singer discovered different cultures and communities, and found more ways to express himself. After feeling like an outsider for most of his life, in a black community where men are expected to act tough, he decided it was time for him to learn to accept his singularity and embrace his feminine side.
With ‘Never Growing Older’, AMERY aims to finally get this off his chest. Produced and arranged by James Lowland, the track is a conversation with himself, debating with his thoughts, his fears and all the society rules that can hypnotize and restrain.
The 22-year-old further explains: “This song is about me taking back control after battling with myself, and my fears, for so long. I wrote it while having a rough time trying to figure out who I am, burying and changing some parts of me. I came to the conclusion that I could never change who I am. All the things I have been through, the struggles and the achievements, make me who I am today.”
‘Never Growing Older’ is now available on all streaming platforms…have a listen below: