K-Riz Drops New Video for Latest Track, ‘Lost In It’

Earlier this summer, Edmonton hip-hop artist K-RIZ announced the release of his sophomore full-length album, Peace & Love. Now, he’s unveiling a new song from the project, ‘Lost in It,’ along with a new video filmed by Comrade and edited by Aliza.

In the video, K-Riz is shown being cleansed in a river, symbolizing his transition from one stage of life to the next, or shedding the old and stepping into the new. Displaying his rapid-fire flow over an aptly erratic beat produced by Calgary’s Rajah (Tory Lanez, Meek Mill, Lil Baby, Curtis Waters), K-Riz uses water as a metaphor to express drowning in, and eventually purging, his emotions from the end of a bad relationship.

With ‘Lost in It,’ the soft-hearted rapper goes hard, rhyming about the most difficult stage of heartache. “It’s the chapter where I’m caught up in my emotions and this cycle of negative thoughts,” said K-Riz. “When I was writing this song, I had these images of treading water as a tidal wave approached me, sharks surrounding me, and gasping after almost drowning. Rajah’s production went perfectly with the sink-or-swim metaphor I was trying to express in my lyrics.”

Much of the tracks from Peace & Love are linked lyrically to broken relationships with others and with self, capturing the different stages of grief and joy that come from experiencing love, heartache, and ultimately finding inner peace.

K-Riz is part of a new generation of melodic emcees who can rap circles around their opponents and sing their verses with equal aplomb. Listing the titans of soul and funk-inspired pop and jazz-oriented rap as his influences, from Stevie Wonder to Nas and Prince to J Dilla, the Toronto-born, Edmonton-based artist absorbs and spits out the specters of other eras while remaining spiritually in the present.

Peace & Love follows his critically-hailed The Room EP (2020), which drew praise from Complex for “quietly establishing himself as one of Alberta’s deftest lyricists.” K-Riz was also named as a Black Canadian artist you need to know by Angeline Tetteh-Wayoe of CBC’s The Block, and listed among the Canadian artists you need to hear by Exclaim in January of 2021.

Here’s your chance to check out the official video for the single below…

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