It’s been awhile but AMIR DRIVER finally makes his way back to NEW LEASE MUSIC and takes on the smooth title of The Ruler in his latest visual. As always, he spits undeniable bars, allowing listeners in on his impeccable rhyme scheme. The braggadocio content of this record, layered over heavy horns and bass, demands attention as Amir and his squad, “SET,” cut through scenes with dirt bikes, 4-wheelers and Jeeps.
His previous efforts – the critically acclaimed EP & short film, The SNEAK Tape and SNEAKS Is Watching respectively – the Virginia hip-hop upriser partnered with Sports Zone Elite to embark on a promotional tour through the DMV area promoting both projects. The SNEAK Tape and short film SNEAKS Is Watching were both featured on numerous sneaker blogs and music outlets, with digital and physical sales totaling upward of 7,000 units sold.
Following the release of The SNEAK Tape, Driver released his ode to Summer with, Til Next Summer. Gaining major notoriety for the projects with strong lyrical content and summer feel, Driver was booked to perform at New York’s legendary S.O.B’s (Sounds of Brazil) for their Generation Next Concert Series. He’s currently preparing for the spring release of his latest project, Over Everything with lead singles, Slick Rick and CTC gaining attention for their both hard-hitting sound and strong lyrical content.
Watch the video to Driver’s The Ruler.