Album Review: N2DEEP – BeKreative

Following his ten-track project ‘Insomnia’, BEKREATIVE bounces right back with his latest collection, ‘N2DEEP 2’.

With a rally of upcoming lineup, the Houston smooth spitter leads with placing all cards on the table, displaying emotions for his burning desire to be the best version of himself.

Leaning towards a more soulful theme, the latest project greets with a melodic execution of piano keys with the rhythmic bounce of the b-line through ‘Wolfcry’ and ‘Dreams’, where the rapper delivers a smooth yet a determined flow of his desires.

Offering a different dimension to 12-track collection, tracks ‘Mind The Heart’, ‘Dirty Diary Sessions’ and ‘News-Stand’ makes way for the alluring guitar plucks giving off a rich bluesy/soul sensation, with a catchy urban drive adding body to the productions.

With ‘Insomnia’ EP, BEKREATIVE injected a mainstream fusion of R&B/atmospheric pop music…but he switched it up a bit and opted for a prominently old-school sound that’s so authentic and honest which perfectly reflects on his – and his crew’s – raw storytelling. A massive thumbs up!

Check out ‘N2DEEP’ below…

Must Listens: Star, Mind The Heart, Pride

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Song of the Day: Cruel World – Jasi (ft. Nelson Barros)

Award winning rapper JASI is more than just a musical artist but a creative in the truest form. His latest song is ‘Cruel World’, the title track from his new EP which was released last month, which followed two previous releases ‘FTS’ and ‘Okocha’.

Speaking of the release, JASI explains: “Cruel World was inspired by the passing of my grandmother. She was taken off life support following an accident, but somehow stayed alive for 10 days in the hospital without food, water”.

The reflective mood and lyrical content effortlessly align to the theme, with mellow undertones in the production, painting a picture of what JASI is describing. The rapper and songwriter enlists French-Creole battle rapper Nelson Barros on the feature verse, with production from Forgotten.

“In the song I talk about recurring personal demons and social injustices whilst contemplating out the existential hypocrisies of living in a “Cruel World”. Ultimately we all have to look out for ourselves.”

Jasi

Hailing from Bristol, JASI won a Royal Television Society award for his role writing and performing the lyrics in Mansa Musa Riddim that was part of Channel 4’s Random Acts series. More recently he’s worked on a film for the BBC called Dying 2 Live. He’s also a core member of Bristol based collective TΛΣ (consisting of RnB singers, Afroswing rappers, events and clothing).

Check out the heart-gripping track below…

Gotobeat lets you go to all their live gigs for a fixed monthly subscription

Gotobeat wants to reimagine the live music experience and has launched its
new subscription service to give fans free access to all their gigs.

A subscription service for live gigs is not only possible but necessary, and this is what Gotobeat has been working on for the past four months. The London-based music tech startup aims to disrupt the experience of going to independent live music gigs, making it easier, more affordable and more accessible for all music lovers.

Gotobeat opens the door to all the live music gigs they organize, as well as to a curated list of
gigs organised by their partner-venues. The service is currently only available in London, and
already counts on the support of 6 of the city’s most well established independent live music
venues (including The Victoria, Fiddlers’ Elbow and Underbelly Hoxton), and 30+ of the best up
and coming artists on the scene.

To start, Gotobeat members will have free access to at least 10 gigs per month and can choose
to go to as many of them as they want. Details such as the date, line-up, and location are made available on the platform from between a month and a week before the gigs are scheduled to
take place, with new shows being announced on a weekly basis. As the subscription base grows
over the next couple of months, the Gotobeat team has pledged to double the number of
monthly gigs offered as well as to offer new locations and music genres.

How does it work:
1. Pick the gig. Fans sign in and browse a list of Gotobeat gigs happening near them,
filtering by time, location and genre. Short snippets of the artists’ latest music is on the
gig page, giving members an easy way to check out their music before the show.

2. Download the free ticket. After they have chosen their favorite gig(s), they follow a
simple process of requesting their “Free Member Ticket”, which is instantly and
conveniently sent to them by email.

3. Enjoy. That’s it. They are all set and ready to go to the venue to enjoy the gig.

“Everybody is into music, but not necessarily into live music. And the reason is simple: going to
a gig is just too complicated. Our mission is to make the process of going to see an artist play
much easier. We want to make live music on-demand and more convenient, whilst keeping the
quality of each gig as high as possible” says Max Busin, Founder and CEO of Gotobeat. “Our
objective is to be able to pay artists better, bring more people to venues and create value for the
entire live music ecosystem”.

Gotobeat is building up a community of music lovers. Through their gigs, they want to create the
opportunity for their members to meet new friends, discover new music and have fun enjoying
great up and coming artists performing.

To get access to Gotobeat and enjoy a first month of the service at £4.99/month, visit their
platform at https://www.gotobeat.com/

And if you are a venue or artist who wants to be an active part of the project, apply on their platform to perform or host a gig.

New Music Video: SIR – Akheim Allen

Following on from last year’s explosive reintroduction with ‘Wavs Dnt Die’ and ‘Memo’, which garnered support from BBC 1Xtra, Clash Magazine, Highsnobiety, Trench Magazine, and Spindle Magazine, among others, Edmonton rapper, songwriter and producer AKHEIM ALLEN, formerly known as the artist PW, is back with his brand new single titled ‘SIR’ and its accompanying music video, as premiered via The FADER – this is the first of two offerings to be released between now and the end of the year, leading up to a brand new EP in 2020.

Produced by O12, who has previously worked with the likes of Octavian, Stormzy, Ebenezer, Melii and Koder, and accompanied by a gripping music video, shot and directed by exciting newcomers B2 Creative, ‘SIR’ is a hard-hitting offering led by ominous synth keyboard arrangements and infectious wobbly drum patterns, over which AKHEIM ALLEN waxes lyrical on hustling back to back, and doing whatever is necessary to achieve your goals, while showcasing his captivating flow, writing skills and commanding presence, all traits that make him one to watch right now.

Possessing the lyricism and wordplay of Wretch 32, Avelino or Jay Prince, AKHEIM ALLEN comes championed by the likes of BBC Radio 1, The FADER, Complex, RWD Magazine, Capital Xtra, DAZED, GRM Daily, Link Up TV, and MTV Base, to mention a few. The Edmonton native is fast-emerging as one of the best rappers coming out of North London, while his skills as a producer (Wretch 32, Yxng Bane, WSTRN) makes him a definite cut above his peers.

Check out the slamming video for ‘SIR’ below…

Song of the Day: Feels – MRG (ft. Rio Nilo)

Available now on all digital streaming platforms, ‘Feels’ is the second single from Dominican-American rapper MRG‘s forthcoming debut album, ‘Live From The Hurst 2’. Featuring guest vocalist Rio Nilo, the song finds MRG expressing his fear of being vulnerable with a love interest, over a LOUD-produced backdrop with EDM and trap overtones.

“The track is about a woman who got me in my “Feels”. I had mixed signals from her at first so I didn’t want to express how I felt because of my pride… I was scared of getting rejected but I kept it solid and said how i really felt… I want listeners to understand that being scared to be open and vulnerable with a person is a common feeling in many relationships. I finally understood being vulnerable can be an act of courage and can bring people closer together. By being authentic to your feelings you can also inspire your significant other to do the same.”MRG

Check it out below…