Song of the Day: That’s On You! – Rei Ami

Released on Visionary Records/Sony Music Entertainment, Alt-pop singer and songwriter, REI AMI‘s standout new track ‘THAT’S ON YOU!’ shows off her range and versatility, opening up with a fierce yet playful rap verse before seamlessly transitioning into a soft captivating pop earworm.

The accompanying music video, directed by Kristen Jan Wong (Charli XCX, Nasty Cherry, Grace McKagan), portrays the fast rising musician as part of a bounty hunting duo who eventually seeks revenge on her partner in crime.

On the inspiration behind her new single, REI AMI shares, “THAT’S ON YOU!” is about recognizing your power again. It’s about being yourself to the fullest extent and if others don’t like it, then that’s their problem. I exist for myself and myself only. I refuse to dull myself down to make others comfortable. So if you don’t like me, baby that’s on you.”

Born in South Korea and raised in Maryland, REI AMI commanded herself into the spotlight in 2019 with the release of her three multi-faceted debut singles ‘Make It Mine’, ‘Dictator’ and ‘Snowcone’ the latter of which has since amassed over 15 million cumulative streams. Backed by co-signs from Billie Eilish, FINNEAS, and Zane Lowe, REI AMI continued to make waves with the eye-popping 2020 rap single ‘Mac & Cheese’, released via her new label Visionary Records, which led to a highly coveted spot walking in Rihanna’s Savage x Fenty runway show that same year.

Her name is a combination of two characters from the lauded anime series Sailor Moon; REI represents her softer, more delicate side and AMI showcases her braggadocious and aggressive “bad bitch” style. REI AMI best reflects the two polar sides of her personality, while also representing duality. For her, it’s not having to choose between this or that, but rather embracing both and then modeling that in her music.

“THAT’S ON YOU!” follows REI AMI’s first release of 2021, ‘Do It Right’ featuring rapper Aminé, and is the latest off her forthcoming mixtape due out this summer. Check out the official music video for the fierce single here…

Somewon Shares Bitter-Sweet Debut Single, ‘Happy Together.’

Born and raised in Copenhagen, SOMEWON‘s latest single ‘Happy Together’, evolves around the struggle of letting someone go.

The turbulent alternation between the melodically light tones and the glitchy melancholic bass in his latest single could also sum up his upbringing when exploring music. From a childhood in classical choirs to spending his teenage years in the hip-hop community, Somewon – whose real name is Aleksander Demsitz – struggled to find his own identity musically.

After being a backing vocalist for the Danish hip-hop artist Mund De Carlo for several years and releasing a visual hip-hop-soul EP, Somewon has truly found himself in pop music.

Have a listen to ‘Happy Together below…

Watch The Scribes x J-Boom Video For Stir Crazy Remix

Following the video release for track, ‘Haunted House Party’ last month, multi award winning hip-hop trio THE SCRIBES and long-time collaborator Finland based producer J-Boom, circle back and slam down another video release for the makeover of ‘Stir Crazy’, remixed by German boom bap specialist Krisengebeat exclusively for international hip-hop label The Get Down Records as part of their Yo! GDR Beats, Raps Spotify series.

The tracks and video, all produced throughout lockdown, combine Krisengebeats much heralded jazzy boom bap style with The Scribes’ razor sharp raps, creating a laid back, explorative statement on the mental effects of the global pandemic and ensuing lockdowns.

Check it out here…

Song of the Day: Power – Kareem

East London-hailing rapper, KAREEM‘s single ‘Power’, shows him flow effortlessly over an atmospheric and wavy instrumental.

‘Power’ finds Kareems’s pen flowing with his desire for power and his ability to give love to his partner. Remaining cooly unapologetic, the rapper serves up some of his slickest flows, which could borderline R&B while retaining the poetic nature of hip-hop; in a way that’s slightly reminiscent of US artist, Sahbabii.

Drawing from a pool of influences that range from Trap to Hip Hop, more specifically the likes of Young Thug, Future, Nipsey Hussle and J Cole, Kareem has managed to take these inspirations to cultivate his own unique sonic, much like those aforementioned.

Check out ‘Power’ below…

Rapper Pharaoh Got1 ‘Kickback’ In Latest Track

Following his appearance on the blog with debut track, ‘Pre season’, which displays his hell-bent determination to break the rap game, Luma Records recruit, PHARAOH GOT1 comes through with something a little different…

With guitar plucks giving off an alluring Latin-eques vibes, working alongside the heavy bounce of the b-line, Pharaoh’s second offering, ‘Kickback’, sees the Egyptian-born/UK based rapper taking time out to chillax…but only just for awhile, as there’s more bangers on the way from this slick spitter.

‘Kickback’ is out now on all good download and streaming sites…hit play on that bad boy below…