Mychelle Join Forces With Enny For New Single, ‘Forbidden Fruit’

Hackney-born singer, songwriter and guitarist MYCHELLE has unveiled her new track ‘Forbidden Fruit’ featuring ENNY. The latest single from her upcoming EP ‘Someone Who Knows’ which is set for release on 20th May.

Markedly more buoyant and rhythmic than Mychelle’s previous releases, ‘Forbidden Fruit’ is a rootsy yet bass-driven track. Sonically recalling the work of neo-soul songstresses India Arie, Tweet and Vivian Green, the track emits the ambience and mood of a peaceful summer afternoon.

Lyrically, the song details the moral dilemmas that arise when one falls for someone they know isn’t good for them and the complicated feelings that consequently rise to the surface.

Lending guest vocals to the track is fellow FAMM label-mate ENNY who adorns the song with a majestic rap verse. The newest addition in ENNY’s recent string of features, following her freshly-released collaborations with Shae Universe, Odeal and Boj. The resulting collaboration is a perfect marriage of Mychelle’s acoustic soul sensibilities and ENNY’s supreme rap stylings.

Directed by Portia Barnett-Herrin, the video follows Mychelle as she’s strolling through a park late at night where she is curiously enticed by a strange light that leads her to an alternative universe.

Soon she’s face to face with a version of herself she doesn’t recognise, engaging in a high-stake game of chess before completely disappearing. The video’s narrative is further complemented by visually rich collage sequences placing an emphasis on the sensory draw of fruits and flowers.

The new single comes after the release of her previous single, ‘Younger Self’ – the lead single of her forthcoming sophomore EP ‘Someone Who Knows’, which will coincide with her first ever headline show at The Lexington on 31st May.

Check out the video for Mychelle’s ‘Forbidden Fruit’ below…

Slatt ZY Drops Track, ‘Beautiful Scars’ + Video

After piling up millions of streams and earning critical acclaim from Lyrical Lemonade, EARMILK, HotNewHipHop, and more, Chattanooga, Tennessee’s brightest star SLATT ZY reveals the new emotionally charged single and music video ‘Beautiful Scars.’

On the track, 808s skitter beneath the airy production as his melodic rhymes exert a magnetic pull. It culminates on the hypnotic hook, “I make the struggle look beautiful.” In the accompanying visual directed by ZAEVISUALS, he raps to the camera in front of a cold city backdrop. The clip intercuts moments of Slatt Zy outside with intimate romantic moments under a grainy filter. The momentum mirrors the ebb and flow of his unpredictable cadence.

Slatt Zy has turned heads throughout 2021. ‘Lean On’ has amassed nearly 2 million video views with ‘Don’t You Fold’ nearing the million mark too. The two tracks showcase his versatility as he details his biggest struggles and celebrates his unlikeliest triumphs. Together, they’re a captivating reintroduction to his melodic, reflective trap music.

Check out the video for the single below…

Nija Unveils Video For Smooth R&B Single, ‘On Call’

Capitol Records recording artist NIJA captures the dizzying effect of a recurring, post-last call rendezvous in the official video for her new single, ‘On Call.’ She shot the clip in Los Angeles with director Jay R. Weneta (Lil Uzi Vert, Yung Bleu), who also helmed the video for her previous single, ‘Finesse.’

‘On Call,’ which was produced by Ambezza (Drake, Future, Tinashe) and Larkin Noir, earned widespread praise upon its release last month.

Check out the video for single below…

Watch SB’s Video For Track, ‘New New’ Featuring Lavida Loca

UK Rap royalty SB joins forces with fellow female rising star Lavida Loca for hot new collaboration ‘New New’.

Showcasing her effortless flow and cadence, it’s evident more and more with each release that SB is undoubtedly one to watch when it comes to the UK’s flourishing Rap roster.

Lacing a .Nathan. produced instrumental with real, raw and raucous energy, the pair each spit no-nonsense bars with impressive delivery.

Born and raised in Tottenham, North London of Jamaican heritage, emerging UK Rap artist SB has been making noise amongst a thriving female Rap scene since late 2020.

As a woman raised in the streets, having overcome an amalgamation of trials and tribulations, SB was compelled to share her experiences through music, empowering and enlightening both her male and female counterparts with her endearing truth.

Her raw and unfiltered art for storytelling is what sparked SB’s initial buzz, and is what continues to keep her name firmly on the lips of many real Rap fans in the UK.

In a short time, SB has impressively racked up a string of national radio play, features and articles from the UK’s leading music platforms, and co-signs from some of the industry’s most notable artists and tastemakers.

Why not check her out below…

Ashton Russell Drops Track, ‘Might As Well’ + Video

Receiving support from Spin Millz on Reprezent and Kalex Willzy on This Is Westside, Direction Recordingz and London’s upcoming artist, ASHTON RUSSELL release the brand new single ‘Might Aswell’.

Accompanied by cinematic visuals directed by Ashton himself and Sponge, the radio-ready anthem sees Ashton delivering melodic vocals amongst bars that echo the sentiment of living a ‘YOLO’ lifestyle at life’s crossroads.

With his ability to create a genre-fluid sound, Ashton endeavours to become a household name with this impressive new single. The piano-laced production on this record comes from Power and Zay.