AC3‘s second solo single ‘Essence’, sees the Irish rapper taps fellow rap artist JAY.P to work their magic on a summer-charged, Afroswing beat by JBJ.
AC3 displays his vocal capabilities with flowing melodies while singing about a broken relationship. Upon completion of recording, he felt something was missing and approached JAY.P about laying down a verse. JAY.P spices things up with his straight to the point rap verse.
Expect a string of pumping music and striking videos from this promising upriser…but for now, check out the video for ‘Essence’ below…
Contrasted with DEVN‘s care-free, upbeat introduction on his anti-love summer anthem ‘Freak Freak’, the multi-talented artist slows the pace and flexes his vocal chops on the sentimental latest single ‘Foreva’. The song finds the Charlotte, North Carolina newcomer embracing love with ethereal vocals that float over smooth production.
“‘Foreva’ is about being afraid to lose the feeling of love, and having the desire to hold on to a special romantic relationship that lasts forever.” – DEVN
Check out the official video for the single below…
On the back of signing a new music partnership with Crep Select, London-based Belgian Congolese songstress LYNE NSONGO follows up with her latest single titled ‘Royal’, produced by Ocean and engineered by Hot Money (Stefflon Don, Krept & Konan, Stormzy). Serving as the first taste of her upcoming sophomore EP, the song sees Lyne speaking to women, wanting to make them realise their worth and their royalty, with the London-based singer, songwriter and producer affirming that “you were made of gold, handmade by the only One”.
Speaking about the inspiration behind ‘Royal’ and her desire to create empowering and inspirational music, Lyne Nsongo says, “The song comes from discussions I had with some of my female friends who were at very low points in their lives, I just want to lift them up and make them see their worth. I’ve realised that it’s my calling to deliver this empowering message through my music. If I can become an inspiration for girls out there to follow a good path in life, I believe I will have achieved my purpose in life. I have a gift and I want to use it to impact my world”.
Born in Belgium, Lyne Nsongo grew up in a very musical household, and honed her skills in music academies and dance classes as a child, before developing her sound further with collaborations with her brother and producer D.E.W.I. Now living in London, she comes with support from the likes of Trench Magazine, Red Bull, Capital Xtra, Missguided, Reprezent Radio and GirlsIRate, and is fast-becoming one to watch in the UK’s resurgent R&B music scene and beyond, as she brings her genre-bending slant on the genre and her hopeful inspirational message to the forefront.
New York-based singer-songwriter MAE KRELL‘s single, ‘Colorblind’ was written and recorded in quarantine, created remotely from start to finish with the help of producer and multi-instrumentalist Jakob Leventhal. Over swirling, sliding guitars and sparse drums, Mae grieves the end of a relationship in painful and relatable detail: “I squeezed your hand, you flinched / The skies turned black, I blinked / I never practiced my goodbyes / I didn’t think that I had to.” Mae’s sharp lyrics and aching vocals brim with palpable emotion as they call back memories of a love that once was.
“I wrote ‘colorblind’ in the midst of what I thought was going to be the end of a relationship with the first girl I ever truly fell in love with,” Mae says of the inspiration behind the single. “I’ll be the first to admit that I feel everything too much, but during the couple of days that this was going on, I really felt like the world was ending. I was wildly sad while also being very restless in a way that I had never experienced before.”
Following a two-year hiatus, Mae Krell returned in early 2020 ready to embark on a new musical era. With a newfound maturity and understanding, she has perfected her folk-pop sound and introspective lyrical chops. At just 22 years old, Mae exudes a musicality wise beyond her years. Influenced by revered singer-songwriters like Bob Dylan, Phoebe Bridgers and Gregory Alan Isakov, her songs are intimate reflections that confront trauma, self-love, and personal truths. Her singles have amassed millions of streams to date, with last year’s singles “wash,” “home,” and “garden,” all individually breaking over 500K streams.
In addition to her artist career, Mae has worn many different hats in the music industry. She was photographed live music from the likes of Rolling Stone and Sony RCA, founded the online music publication Tongue Tied Magazine and, most recently, started Bitch Mgmt, a multimedia marketing and PR company. With a multitude of career milestones already under their belt, Mae is taking it one day at a time and focusing on writing and recording songs that reach new emotional heights.
Introducing up and coming UK artist ITHINKTHATSRIO with his debut single ‘AFRO’! The melodic rap track comes six months after the London native burst onto the scene late last year with his ‘Prayer’ freestyle that caught the scene’s attention. ‘Afro’ sees IThinkThatsRio waxing lyrical about having the freedom to do what you want, whether that is with your hair or with your career.
Speaking about the inspiration behind ‘Afro’ and how the song came together, IThinkThatsRio says, “creating ‘Afro’ was such a vibe. I was in the studio with TheLifeOfKG when this Grossgod beat came on, and the first thing that came out of my head was ‘take out my braids, just roll with an afro’, and the rest came together from there. As well as the track just being a vibe, I believe the message behind it, which is that we should be free to make our own choices, without fear of ridicule or judgement from other people – in my case, it’s how I wear my hair sometimes”.
Originally from Chadwell Heath in East London, IThinkThatsRio has always had a passion for music, but he has been on course to become a professional footballer for a good few years, but after turning 20 last year and realising that music had the power to help him express his feelings, and how that made him feel, he began taking music seriously, and quickly charted a new course from a footballer to a musician.
Check out the accompanied music video below, collaboration between IThinkThatsAfro and burgeoning London-based visual director and photographer EazyVisuals (Ebenezer, B Young, Ryan De La Cruz, Michael Ward).