Released on Visionary Records/Sony Music Entertainment, Alt-pop singer and songwriter, REI AMI‘s standout new track ‘THAT’S ON YOU!’ shows off her range and versatility, opening up with a fierce yet playful rap verse before seamlessly transitioning into a soft captivating pop earworm.
The accompanying music video, directed by Kristen Jan Wong (Charli XCX, Nasty Cherry, Grace McKagan), portrays the fast rising musician as part of a bounty hunting duo who eventually seeks revenge on her partner in crime.
On the inspiration behind her new single, REI AMI shares, “THAT’S ON YOU!” is about recognizing your power again. It’s about being yourself to the fullest extent and if others don’t like it, then that’s their problem. I exist for myself and myself only. I refuse to dull myself down to make others comfortable. So if you don’t like me, baby that’s on you.”
Born in South Korea and raised in Maryland, REI AMI commanded herself into the spotlight in 2019 with the release of her three multi-faceted debut singles ‘Make It Mine’, ‘Dictator’ and ‘Snowcone’ the latter of which has since amassed over 15 million cumulative streams. Backed by co-signs from Billie Eilish, FINNEAS, and Zane Lowe, REI AMI continued to make waves with the eye-popping 2020 rap single ‘Mac & Cheese’, released via her new label Visionary Records, which led to a highly coveted spot walking in Rihanna’s Savage x Fenty runway show that same year.
Her name is a combination of two characters from the lauded anime series Sailor Moon; REI represents her softer, more delicate side and AMI showcases her braggadocious and aggressive “bad bitch” style. REI AMI best reflects the two polar sides of her personality, while also representing duality. For her, it’s not having to choose between this or that, but rather embracing both and then modeling that in her music.
“THAT’S ON YOU!” follows REI AMI’s first release of 2021, ‘Do It Right’ featuring rapper Aminé, and is the latest off her forthcoming mixtape due out this summer. Check out the official music video for the fierce single here…
Hailing from Toronto, singer-songwriter MIGHLOE returns with her second single ‘Rainy Days’ off her forthcoming EP, ‘Desperate Times’. On this record, produced by Late Night Drive and Dean Vision, Mighloe continues to provide a rich and honest soundtrack to our lives. This particular offering encourages listeners to unmask their humanity and find refuge and solace in the uncertainties of love.
Speaking about her second song of the year, Mighloe says:
“‘Rainy days’ is about opening yourself up to requited love! A love that goes both ways. It’s sweet and sexy and drenched in obsession. It’s about begging for the rainy days, for the sorrows because in those desperate times, when we are weak; is where our love is the strongest.”
Check out the official music video for the single below…
SOPHIA FRACASSI‘s single, ‘Wish I Never Met You’ is a touching heartbreak anthem about being hurt by someone that you loved deeply. Full of hurt and perhaps anger, the emotively raw lyrics for the single somewhat serves a therapy by simply wishing away that you never met that person at all…
Check out the official video for the single below, featuring the young Canadian songstress belting out some killer notes to release the heartbreak she experienced by a former lover.
Following on from his last single, ‘All Of That’, which gained great traction at the beginning of 2020, AD‘s single ‘Rico’, showcases the Portuguese spitter’s versatility on the track which no doubt leaves the listener hyped and wanting more. ‘Rico’ is an up-tempo, gritty, hip hop track where AD slams down a bold storyline, comparing it to the synopses of the hit film “Paid In Full”, where ‘Rico’ isn’t someone to be trusted.
Why not check out the hype and watch the video for the banging single below…
A run of exceptional and critically acclaimed singles climaxes with the release of the debut album ‘Misdiagnosis of Chyvonne Johnson’ from TRUEMENDOUS. Marking the release with a fresh, new visual for one of the albums finest cuts, ‘Mood Ring’ is a skippy track that details unpredictability and emotional instability in a relationship. The track has been heavily supported by the likes of Shortee Blitz & MK, DJ Target and fellow Brum native Lady Leshurr, and it is the perfect dedication to mark the occasion.
As one of the UK’s most dynamic and exhilarating rappers, TrueMendous is incomparable. Her music is packed with statements, a point to prove and a refreshingly undiluted determination to deliver her music, her way. Executing a weighty 17 tracks in its entirety, the album is a complete representation of TrueMendous and without a doubt, her most accomplished body of work to date.
Releasing on the ground-breaking, Brighton based hip-hop label High Focus Records, the album features production from Dirty Dike, Illinformed, Chemo, Wundrop, Mark Fear and more as well as guest vocals from the legendary Masta Ace, Kofi Stone and Rozzz. A selection of tracks has floodlit the way to the album release, starting with the aptly named ‘Cause A Scene’ – a torrent of vigour, razor sharp flows and powerful lyricism that was received by thunderous applause. Sophomore release ‘Worst Child’, a conscious Hip-Hop number demonstrating an introspective side to the Birmingham rapper, followed soon after, premiering with Jack Saunders on BBC Radio 1. Produced by Illinformed, the record was teamed with a visual that captured the heart of London Town, from the iconic venue Chip Shop in Brixton, to outside shots filmed in Camden, TrueMendous showcased the spirit of the city through the transcending backdrops of her enthralling music video.
Continuing to set the standard at stellar levels TrueMendous reached new heights with the double hit of intricately lyrical ‘You Don’t Wanna’, which teased the sleek and soulful ‘Y’ that was released in its entirety a week later.
Marking a prodigious milestone in her accelerating career, TrueMendous displays a new depth to her artistry with the ‘Misdiagnosis of Chyvonne Johnson’. Leaning on the connotations of the title, that also acts as homage to Lauryn Hills’ ‘The Miseducation of Lauryn Hill’, the musicality demonstrates the many dimensions to TrueMendous as an artist, which allows her significance as one of the modern-day hip-hop figures to be appreciated in all of its glory.
Preserving a strong presence within the world of Hip Hop over the last seven years and hailed as ‘one to watch out for’ by Akil The MC from the legendary Hip Hop crew Jurassic 5, making her TV debut in the 2020 Christmas Pepsi Max and McVities adverts and landing singles on the Adidas ‘COLD.RDY’ campaign, as well as the FIFA 21 Soundtrack, the career of TrueMendous had already been pinpointed for an exciting year. Shattering the confines of genres, incorporating Hip Hop with Neo-soul, Jazz and Pop, the new 17-track opus delivers on every expectation and more.
With the release adding to an expansive portfolio that spans six independent projects and an EP with High Focus Records, her work rate is equally impressive outside of the studio too. In 2019 she secured an impressive 11 festivals slots, including Glastonbury, Leeds and Reading where she opened up on the BBC 1Xtra stage. Through the course of her career, she has also performed at 10 venues across Atlanta and North Carolina, which includes opening up the UK stage at A3C Festival in Atlanta. She has also graced the Lovebox lineup and performed at the likes of Gloucester’s ‘King’s Jam’ festival, Chip Shop in Brixton and both Exit and Sea Dance Festival, which took place in Novi Sad, Serbia and Montenegro. She was also one of the leading artists on the ‘Queens of Art’ tour and it was the first ever UK all female hip hop tour, which was later covered by the BBC.
Presenting a truly unique body of work, TrueMendous lends her distinctive flow and a sound layered with precision, to an amalgamation of fiery, raw, soulful and weighted bars that are seasoned immaculately with powerful lyricism and unrelenting production. The result is a celebration of hip-hop culture with contemporary understanding applied and an album that will be filed alongside the greats for years to come.