Will The Four Be The Next Great Indie Artist Mine?

A lot of serious music fans tend to dismiss reality competition shows. They can certainly seem very commercial, and there are indications that they’re ultimately more scripted than they look on TV. That said, the talent on display is real, and a lot of the artists who get the opportunity to perform on these shows don’t have fan bases, radio play, or studio connections to their names. The Four is the latest of these shows, and we just got word that Fox would be renewing the series after the conclusion of a successful first season. So does this mean it’s going to be the next great indie artist mine, a la American Idol or The Voice?

If you saw promos for this show and dismissed it as something less than serious, you could be forgiven. For one thing, it seemed more or less like a ripoff of The Voice at first glance. There were to be four celebrity judges, various stages of competition between contestants, and even the staging vaguely resembled that of The Voice. Naturally the competition works a little bit differently, but The Four looked like (and is) more of an imitation than an original concept. Plus, it sort of has a silly name.

You might also have thought the show looked like a sort of vanity project for P. Diddy (or Sean Combs, or Diddy, or whatever it is these days). The iconic hip-hop artist is known for tackling different pursuits and staying in the public eye. He’s guest starred with younger rappers, appeared in films, and even gained a name for himself on the poker circuit. In fact, Diddy was asked to place the first bet on brand new blackjack tables in Atlantic City once – perhaps the perfect example of how his mere presence can enhance a project. Thus, you might wonder if The Four is more or less a money-making win-win between Fox and the rapper.

I know at least that these are some of the reasons I didn’t initially take The Four seriously. But having actually tuned in to some of the later episodes, I was hit with that same realization: that as commercial and promotional as these shows can look, they still showcase some extraordinary talent. As every struggling musician well understands, there are just more artists than there are career opportunities in this business, and these shows tend to highlight that fact. Fielding competitors from countrywide auditions and competitions, they tend to find countless people who are every bit as talented as the artists topping the charts.

I’ll issue a slight spoiler alert here in case you haven’t seen the finale yet or you’re interested in watching the whole first season. But if you want an idea of the kind of performer The Four is uncovering, take a look at this piece on the finale, and the artist who won it all. Her final performance of “Ain’t No Sunshine” is about as impressive as anything you can hear on a radio these days, and it’s wonderful to see another previously unknown artist get her moment.

Here’s hoping The Four continues to be a helpful tool for discovering artists and bringing them the success they deserve.


New Track: WYD – King Blitz (ft. Kris J)

Rising star KING BLITZ continues to tease his second offering, 24HRS EP with new sounds.

This time around, he joined forces with on Atlanta’s upcoming spitter Kris J for his latest track ‘WYD’. Produced by Blitz, both artists deliver a slick debut collaboration with Kris J demolishing the second verse.

Go ahead and check out ‘WYD’. Do you like what you hear? Well there’s more to come from Red Diamond’s Artist KING BLITZ.

New Track: Undone – Art of Shades (ft. Sylo Nozra)

Franco-Italian producer ART OF SHADES has teamed up with singer Sylo Nozra for the release of single, ‘Undone’, taken from the forthcoming EP set to drop this spring via his record label, Sounds of Shades.

Although ART OF SHADES is based in Paris and Sylo Nozra resides in Toronto, thanks to the power of the internet, it didn’t stop the pair cooking up a four-minute production, packaged in a downtempo electro-hip-hop slammer. Through this collaboration, they became great friends and are now both a part of the same Canadian squad, OTrip.

‘Undone’ marks the slick beatmaker’s new musical direction and his request to collaborate with different musicians across the globe.

Check out the video to ‘Undone’.

New Track: Like A Child – Sarah Téibo

Multi award-winning Gospel singer/songwriter SARAH TÉIBO‘s latest single ‘Like A Child’ encourages each and every one of us to fully embrace the inner child and leave your cares and woes to the big man above. ‘Like A Child’  is the lead single off her highly anticipated sophomore album ‘Keep Walking’ due for release this summer.

Sporting a real smooth urban R&B drive, ‘Like A Child’ was written by Sarah with producer Luke (GKID) Grant, who produced Britain’s Got Talent 2015 semi-finalist Sakyi Four’s R&B/Afrobeat offering, ‘Simmer Down’. The four-minute production features the spine-tingling harmonies from one of UK’s promising singers, Tehillah Daniel and The Voice UK’s 2018 current contestant Jason Nicholson-Porter.

Sarah grew up in Nigeria where she started singing in choirs from the age of ten, citing Soul and R&B legends including Stevie Wonder, Marvin Gaye and Kim Burrell as major influences.

In recent years, the London-born songstress is rapidly becoming the most-sought after musician in the UK’s Gospel circuit, following the release of her debut album ‘Walk With Me’ in 2016. She was nominated Best Gospel Act by MOBO Awards in the same year and won best album for her debut album at Premier Gospel Awards in 2017.

’Like A Child’ is now available on all digital music platforms, including iTunesSpotify and Amazon. Check it out below – not to be missed!



Song of the Day: Montreal – Yves and the Talent

Known for their catchy and edgy contribution to folk music coupled with raw story telling, YVES AND THE TALENT have made it to today’s hotspot with single entitled ‘Montreal.’

Drawing some influences from Leonard Cohen and Arcade Fire, the nostalgic piece sees the now Calgary-based frontman, Yves Gravel pays homage to his beloved hometown Montreal after departing the city for many years.

It’s worth a trial; check it out…and if you like what you hear, YVES AND THE TALENT have an EP in the pipeline….