Success as a Creative: Tips for Becoming Known in Your Niche

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Making it as an artist or creative in the modern world can seem daunting. Let’s be honest, it can feel impossible! With so many people creating and sharing their work, how can you possibly stand out? While there’s no magic formula for success, there are plenty of tried-and-true methods for getting yourself and your work discovered. Today, New Lease Music shares some of the most effective ways to build an artistic career in today’s competitive landscape!

Online Presence Matters

The Internet has revolutionised how creatives share their work. Having an online presence is crucial when it comes to getting discovered, and that includes social media platforms like Instagram and Twitter, streaming services such as SoundCloud and Spotify, and everything in between. You’ll also need to set up a website or blog that showcases your work and helps you connect with potential customers or fans.

Networking Is Key

In addition to maintaining an online presence, networking is essential for getting noticed in the creative world. Start reaching out to other creators in your field who have already achieved success, and ask them for honest advice and feedback on your work. Also, attend local events where you can network with potential collaborators or clients; you never know who might be interested in what you have to offer.

Collaborations Are Your Friend

Collaborating with other artists on projects or combining forces on larger works allows both parties involved to benefit from increased visibility and exposure. That includes people from each other’s fan base and new audiences! As a bonus, these projects often involve mutual inspiration, leading to even more creative ideas down the line!

You Need a Legal Structure

If you have a creative passion that you would like to turn into a business, you’ll need to spend some time researching the different business structures available. Each one has its own pros and cons, so you’ll need to decide which one is the best fit for your situation. You might want to get some opinions from others in your field, as well.

Contracts Are Crucial

As a creative, it’s essential to create contacts for your clients that provide protection and clarify expectations. Contracts are the foundation of any project and help to clearly define the scope of work, payment schedules, deadlines, rights, and more. There are also tools you can use to stay organised and make the process of combining PDF files much easier. Having a contract in place not only creates a professional relationship between you and your client but also provides you with legal protection should anything go wrong. It’s also a good idea to consult a lawyer before signing any documents to ensure all parties’ rights are covered.

Your Craft Is Your Greatest Asset

The quality of your work is critical to building a name for yourself. People are more likely to recommend you for jobs and other opportunities if you consistently produce top-notch, unique work.

You’ll also want to focus on creating content that resonates with your audience and makes them want to keep coming back for more. Quality content speaks volumes and helps build trust with potential clients and customers who are looking for the best of the best!


Getting discovered for your creative work isn’t easy, but anyone can accomplish it with enough dedication and hard work! Build an online presence, network with fellow creatives in your field, convert your art into a business, and ensure all your projects have contracts. Along the way, focus on improving your craft and maintaining the highest quality of work possible. You’ll start making strides toward your goals in no time!

New Lease Music is a great place for unsigned and independent musical artists to go and be heard! If you have any questions, don’t hesitate to email us at

Song of the Day: Cold – Danelle Sandoval

Following her breakout debut version of ‘Tuesday’ with ILoveMakonnen ft. Drake, Filipino-American R&B/pop songstress DANELLE SANDOVAL circles back and shares single ‘Cold’ which is her most vulnerable to date.

She confides, “I’ve always been curious about how relationships can just flip a switch and how intimacy can be so difficult for everyone, when most of us just wanna feel close to each other. I’ve definitely been on both sides of a relationship where I was either the one being cold or my partner was. This song represents the latter.”

Cold entices with seductive soul-drenched vocals, mood enhancing R&B landscapes, and intimate reflections of love and loss.

After posting a YouTube cover of ‘Tuesday’ by ILoveMakonnen ft. Drake, the song was remixed and went on to receive platinum awards worldwide while reaching the number one spot in over 70 countries on iTunes and Shazam. The viral hit has amassed over one billion streams online. Following the global success of ‘Tuesday’ Danelle has performed on national television in Germany, has written for other artists including Paris Hilton, and has focused on releasing original music.

With more music to be released in 2023, Danelle has refined her sound to represent the places and genres that have inspired her and her creativity the most, from Toronto’s out-of-the-box production and NYC’s jazz influences to LA’s R&B/pop scene. Have a listen to ‘Cold’ below…

Layna Lae Takes Us To The Weekend With ‘Throw It All Away’.

Like with so many others championing mental wellness—music has always been therapy for DMV-based Urban Pop Artist LAYNA LAE. Her brand new single titled ‘Throw It All Away’ delivers a “mental pick me up” with big feel good energy!

If a picture could speak a thousand words—the cover art for ‘Throw It All Away’ says it all. The image is an illustration of Layna Lae sitting on the side of a water fountain with the words “pain and fear” and fearful expressions dissolving in the water behind her; and the rainbow coloured water shooting out of the fountains definitely give the vibes of a brighter tomorrow.

With anxiety disorders being one of the most common mental health concerns in the United States (approximately 19.86% adults and 7% children ages 3-17)— Layna Lae is more relatable than ever as she conveys a powerful uplifting message through her own personal experiences battling lifelong fears and painful pessimistic-induced regrets.

Since Lae’s 2019 debut of her self-titled single ‘LAYNA LAE’— Layna Lae has created a new wave of her own with her ambiguous topics on lesbian relationships and nonchalant style of delivery. On a mission to make it, Layna Lae has since been nominated for various awards and performed live for the late WPGC 95.5 radio host DJ Tony Redz, Hot 97’s DJ Drewski, & Love and Hip- Hop’s reality star/rapper Trina. From her diverse ability to sing and rap, which Lae delivered in her 2022 emotionally-drenched heartfelt tribute titled ‘1949’— released after the passing of her grandfather. She followed up with a blend of pop and hip-hop melodies with her catchy and almost animated brand new single, ‘Copycat’.

Layna Lae continues to show the world a new layer of herself that can be much desired…have a listen to her euphoric single below…

Song of the Day: Lying to Myself – Bailey Coats

BAILEY COATS‘ latest single ‘Lying to myself’, is probably her most honest work to date.

Co-written with veteran producer of The Rascals’, Khris Riddick-Tynes – also known for his work with Ariana Grande, Kehlani, and SZA – ‘Lying to myself’ reflects a real-life experience of putting aside her ambitions and passions for the sake of making someone else happy. Worrying about potentially missing out on life, she realized that she had evolved and was no longer the same person she was when she started her romantic relationship. The end result is this lyrically honest track that Bailey hopes encourages her listeners to embrace the truth in themselves and pursue their passion – even if it’s not the easiest choice.

Ready to captivate the hearts of millions globally, Bailey began working with vocal coach Robert “RAab” Stevenson (Justin Timberlake, Dave Matthews, Rihanna, Pharrell Williams, etc.) in 2017. Two years later, she started working with VP of A&R and co-head of Urban Music at Arista Records, and Grammy-award-winning producer, Khris Riddick-Tynes (Ariana Grande, Kehlani, SZA) to provide his expertise and experience on her upcoming projects.

Bailey went on to release her debut single with The Rascals titled ‘Stranger Things’ in 2020 which has amassed over 100k+ streams alone on Spotify. Throughout 2021 and 2022, Bailey continued to release numerous singles, but chose to focus on various songwriting opportunities during this time including her contributions to ‘Clarity’ by ZOE Music which has gone on to amass over 200k+ streams on Spotify.

To start off 2023, Bailey will release more singles leading up to an EP set to release later on this year in addition to several features and collaborations with other artists throughout the year. Bailey strives to be a positive influence on all ages both on and off the stage and she especially desires to be an empowering role model for young individuals everywhere. With a diverse catalog and an ambitious work ethic, each of Bailey’s songs reflects her authenticity and passion as an artist and an individual.

Have a listen to Bailey’s stunning single below…

Rapper Teddy Reiss Goes On A Grind In Brand New Track ‘Lowkey’

TEDDY REISS‘ brand new single,‘ Lowkey’ gives an insight into his life experience, where he describes as being ‘in a season of hard work before seeing it pay-off fruitfully.’

His direct and powerful lyricism is met with a distinctive guitar riff over a heavy dose of bouncy hip-hop/trap and melodic synths. With a heavy focus on work ethic, ‘Lowkey’ serves as a motivating anthem for the hard-workers who are on a grind every single day.

Born and raised in South East London, in a very musical and religious family, Teddy initially wanted to be an accountant and went to university to study ACCA. After the course put him off accounting, he quickly found his new passion in music.

He wastes no time and started a social enterprise called Rap Association C.I.C, using rap as a tool to educate, entertain and empower the local community. After facilitating rap workshops and producing custom rap songs for corporate events, Teddy turned his hand to songwriting and at that point, he decided to forge a rap career. To further his knowledge in music, Teddy went on to study Music Industry Practice – Creative Artistry at ACM Birmingham. He received the ACE Scholarship in 2019.

Since receiving his ACE Scholarship, Teddy Reiss has produced a mixtape and has worked with UK’s promising underground artists, R&B singer Cherri V, rappers Triple O, Funky DL and Luxury Reem.

A regular performer at various open mics across London, Teddy Reiss hits the studio, creating an ode for the hard-grinders, who are waiting to see the fruits of their labour, through single ‘Lowkey’, out from 10th March on all good music platforms.

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