London-based multi-instrumentalist/producer/vocalist SOLA‘s single ‘Scream999’, portrays a hauntingly beautiful sound, led by Sola’s captivating silky vocal, combined with an intense instrumentation and heavy drum tracks, perfectly capturing the song’s dystopian themes of information overload and desensitization.
Of the song, Sola shares: “’Scream999’ is a critique of the internet age. We’re constantly bombarded with information competing for our attention, which makes it easy to lose focus of what’s important. It’s about becoming desensitised to suffering, screaming into a void where everyone around is too distracted to notice or help. The video, directed by Rosino, tried to reflect the songs themes through filming in a dystopian setting, with the broken tv screens and distorted visuals representing the information overload technology has caused.”
‘Scream999’ follows on from Sola’s recent, romantic single ‘Abide In U’, featuring drums from acclaimed musician Moses Boyd which garnered support from the likes of CLASH, COLORS, Wonderland, BBC Radio London, Noctis Magazine, ENFNTS, Trench Mag, Dazed, BBC 1Xtra, BBC 6Music and BBC Radio 1 amongst others.
‘Scream999’ was released via Jamz Supernova’s label Future Bounce. Check out the video for single below…