Album Review: 2020 DIvision – JYellowL

Irish rapper JYELLOWL jumps right down to it with his highly-anticipated debut album, ‘2020 DIvison’ and addresses the issue of having self-worth through the introductory track ‘2020’, which possesses an intimate, stripped-back setting later joined by drums, idyllic runs of piano keys and a gusty thump of the b-line.

Melodic tones (which becomes patently clear that this is JYellowL’s trademark) against a seamlessly smooth hip-hop/R&B dropback and boisterous bass, continues through the first half of the album, putting a thought-provoking spin on serious topics such as systemic and institutional racism.

‘2020 DIvision’ then ventures into the realms tropical dancehall/Afrobeats (in ‘Hypocrite’ and ‘Change’), moving onto an air of tranquil trap-hop, 90-inspired afterhours in an acoustic setting and even elements of New Jack-ish era in ‘Tunnel Vision’. Along the breadth of genres, JyellowL continues to cover a breadth of tropics, including his experience in the music industry and taking proactive steps to elevating the youth in today’s society.

From the moment I hit play on ‘2020 DIvision’, it became very clear that JYellowL is more than just a musician who is instantly recognisable through his distinctive sound and catchy flow – he’s a strong activist that isn’t afraid to tackle political and social issues that intrigues as well as disturbs him, urging his audiences to find that inner flame to do the same.

Even through his singles ‘Ozone’, ‘Jewels’, ‘Doesn’t Feel Like’, ‘Mademoiselle’
and ‘Tunnel Vision’ were all well received ahead of the album’s release, JYellowL (personally) will be now further placed as one of the most intriguing and promising artists from the Irish rap scene and perhaps beyond – and may well be look upon as a Juggernaut-like political figure among his peers with ‘2020 DIvision’.

Check out 2020 DIvision check below plus the blog’s songs recommendation:

Must Listen: 2020, Call It What You Want, Doesn’t Feel Like, Change, Tunnel Vision 

Total Brutal Spreads Positivity Through New Single, ‘Egypt’

TOTAL BRUTAL is the new indie pop solo project from Los Angeles based singer, songwriter and multi-instrumentalist Emily Moore, who has a goal of spreading positivity and self-empowerment.

Her latest single ‘Egypt’ is an 80’s funk-fueled tinged song, oozing with soaring harmonies and warm, muted vocals, ‘Egypt’ narrates trying to get the feeling back of being a kid and the excitement of what the future holds. Moore confides, “I constantly need to remind myself to play more and lighten up. It’s easy to get lost in the seriousness of life but I want to go through life having fun and viewing everything with curiosity.”

Inspired by strong female artists, Total Brutal is determined to help other young women make their worth known and their voices heard. She shares, “It took me a really long time to understand that I am allowed to speak up, have opinions and speak directly. I’m starting to realize that I can be myself and be liked and professional all the same. I want to help foster that adventurous spirit and confidence in young women!”

Have a listen to ‘Egypt’ below…

Song of the Day: Where They At – Snotty Nose Rez Kids

Comprising of rappers/producers Yung Trybez & Young D, hip-hop duo SNOTTY NOSE REZ (SNRK) are rounding up 2020 with the release of ‘Where They At,’ their fourth collaboration with Drezus.

Recently winning the Breakout Artist, Indigenous Artist of the Year and Rap/Hip Hop Artist of the Year at the Western Canadian Music Awards (WCMA’s), SNRK have been able to capitalise on what initially felt like a devastating halt to their momentum as artists due to the ongoing COVID-19 pandemic. After their first headline U.S. tour and festival runs in Canada, U.S., Europe and Australia were cancelled or postponed, SNRK shifted towards writing for a new album, working on a series of collaborations. The album is slated for release next year.

For now, check out the video for the single below…

EM Shares Mystical Yet Pop-Friendly Single, ‘Say What You Mean’

Singer/songwriter EM‘s latest single, ‘Say What You Mean,’ weds pointed lyrics about forthrightness in a relationship to an otherworldly yet pop-friendly musical sound-scape. Produced by Chris Young, the song is the centerpiece of the her self-titled seven -song EP, ‘EM’

Directed by Parris Mayhew, the mesmerizing video prominently shows off Em’s (short for Emily) sensually and supernaturally. The New Jersey-native is dressed in a provocative gown, her raven hair streaked in white, deep red lipstick setting off bewitching green eyes and mystical elements such as ghostly clones, tarot cards and raindrops that turn to tears.

EM is already in the midst of completing another EP by the end of this year, working with famed Motown producer Michael B. Sutton (Sound of Los Angeles Records) and Gregor Stobie of Glasgow, Scotland.

‘Say What You Mean’ is now available on all DSPs…check out the video for the single below…

Song of the Day: Rubber Bands – Rasstokyo

South-East London artist and producer, RASSTOKYO‘s latest, ‘Rubber Bands is no doubt catchy yet consciously charged, combined with an eye grabbing visual which shows Tokyo running for Prime Minister while spitting truths about the reality of life in the UK. Adding smooth transitions, rich tones and vivid colour into the mix – this is another example of why Rasstokyo is one of the most unique artists in the scene right now.

The artist first flooded the scene as a producer under the alias of Tokyo The Producer, before fixing his attention in front of the mic – singing and rapping. Soon he would be flowing through our playlists, on to our timelines and more, with a fluid and genre-less sonic that he brands ‘water music.’ Now, he’s looking to make a splash with ‘Rubber Bands’ and an upcoming project, so be careful or you might drown…

Check out the video for ‘Rubber Bands’ below…