Country singer-songwriter BRI FLETCHER revisits her past in new music video for single, ‘New Her’. Deeply rooted in country storytelling, the single provide the perfect backdrop for the video with its clean, modern pop finish, keeping the emotion to the forefront.
The reflective production sees Bri driving up to her childhood home, where memories came floating in as a joyous child, teenager and 20-year-old version of herself. The video reaches an all time emotional high when she hugged a clearly overwhelmed 20-year-old version of herself, gently singing, reassuring her that everything will work out in the end.
And indeed everything did work out in the end.
Since gaining national attention on season 25 on The Voice, earning a spot on Team Chance the Rapper for her emotionally raw delivery, Bri has capitulated into the country and Americana scene. Her debut EP ‘Chapter’ has generated way over 35,000 streams, while her growing list of accolades includes music video premieres on CMT and features in publications like Holler, American Songwriter, and Taste of Country. Her single ‘Bigger in Texas’ earned strong editorial support across streaming platforms, particularly Spotify.
Now Bri steps forward with endearing visuals to ‘New Her’ – which allows her to reflect on past with fondness and look into future of promising opportunities. Check out the video below…
Connect with Bri Fletcher via:
Instagram // Tik Tok
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