Nashville band XO soundtrack release official music video for single ‘Close.’

The intimate video for XO SOUNDTRACK’s latest single, ;Close’ keeps the focus exactly where it should be — on the emotion of the song and the chemistry within the band. Rather than relying on heavy storytelling, the visuals lean into natural performance moments that feel genuine, relaxed, and connected, giving the track an even more personal edge

That chemistry helps bring the song’s emotional weight to life, balancing the alt-pop atmosphere with something that feels human and real. It’s simple, fun, and effective — the kind of performance video that makes the band feel closer to the listener while reinforcing the addictive energy of the track itself.

‘Close’ is an instantly addictive, emotionally charged alt-pop track that blends shimmering synth textures with a nostalgic groove and an edge reminiscent of LANY and COIN, while still feeling distinctly XO soundtrack. Lyrically, it leans into heartbreak with unflinching honesty: “I tried to call you, but you won’t pick up the phone / I wonder if his house is just a home?” and “Everything I lost reflects in his eyes / You got his body holding you close tonight.” The chorus swells into obsession and memory — “I see your face in the window every time it rains… pacing back and forth until I go insane” — before landing on the raw emotional peak, “I wake up in cold sweats screaming out your name… I’ve got your blood running through my veins.”

What makes ‘Close’ stand out is its contrast — glossy, cinematic production wrapped around lyrics that feel unravelling and human. It’s not just a breakup song, but the lingering aftermath of one. Why not check out the video below…

Connect with XO Soundtrack via:
FB: https://www.facebook.com/xosoundtrack/
IG: https://www.instagram.com/xo.soundtrack/
Tik Tok: https://www.tiktok.com/@xo.soundtrack

Source: Publicity Nation

Bri Fletcher Reflects on Her Past in Emotional ‘New Her’ Music Video

Country singer-songwriter BRI FLETCHER revisits her past in new music video for single, ‘New Her’. Deeply rooted in country storytelling, the single provide the perfect backdrop for the video with its clean, modern pop finish, keeping the emotion to the forefront.

The reflective production sees Bri driving up to her childhood home, where memories came floating in as a joyous child, teenager and 20-year-old version of herself. The video reaches an all time emotional high when she hugged a clearly overwhelmed 20-year-old version of herself, gently singing, reassuring her that everything will work out in the end.

And indeed everything did work out in the end.

Since gaining national attention on season 25 on The Voice, earning a spot on Team Chance the Rapper for her emotionally raw delivery, Bri has capitulated into the country and Americana scene. Her debut EP ‘Chapter’ has generated way over 35,000 streams, while her growing list of accolades includes music video premieres on CMT and features in publications like Holler, American Songwriter, and Taste of Country. Her single ‘Bigger in Texas’ earned strong editorial support across streaming platforms, particularly Spotify. 

Now Bri steps forward with endearing visuals to ‘New Her’ – which allows her to reflect on past with fondness and look into future of promising opportunities. Check out the video below…

Connect with Bri Fletcher via:
Instagram // Tik Tok