Song of the Day: Projects Heat – SPRTYK

SPRTYK (Sporty K) is the epitome of a modern-day ‘jack of all trades’. The New York based rapper continues to make ground-breaking moves and is ready to crank up the temperature for her latest offering ‘Projects Heat’.

SPRTYK uses this track to emphasis her unorthodox style and flow, the production by Nephew Hesh, who has worked with artists like Westside Gunn and Mavi, creates the perfect canvas for the stylish rapper to demonstrate her infectious sound. Renowned for her energetic and charismatic personality she effortlessly showcases these elements as she pays homage to living life in the New York projects.

The recent collaborations that SPRTYK is getting involved in speaks volumes to the trajectory of the artist’s career! Known for her entrepreneurial spirit, the talented rapper is stepping into the exciting metaverse to spearhead a project with Budwiser and Gary Vee’s company ‘VaynerMedia’ to release a coveted NFT. This will be revolutionary as it will bring virtual performances, unparalleled content, and diverse social networking, helping SPRTYK tap into her already growing worldwide fanbase. Following this impressive collaboration, the talented rapper is planning to release her own unique NFT drops celebrating creative empowerment and collaborative creativity amongst women across multi-disciplines.

After a successful 2021, SPRTYK is in great standing to take over the music industry. Her last single ‘Bad Temper’ was featured in 5 high profile Spotify playlists including the illustrious Discover Weekly and was picked up by a number of notable platforms such as BBC Radio, Apple Music, KISS FM, Revolt TV as well as various Vevo playlists. The confident rapper has shared the stage with artists like Coi Leray, Mick Jenkins, and many more, alluring crowds with her assertive, and compelling live performances, she recently demonstrated this at her latest set at Boiler Room Festival.

SPRTYK’s momentum extends beyond just music, as the CEO and creative director of STAR CLUB ENTERTAINMENT she has worked and styled some of the most prominent artists and brands in America. Her work roster consists of names like A$AP Ferg, Joey Bada$$, Westside Boogie as well as major brands such as Billionaire Boys Club and Vans. The Bronx based rapper is rapidly becoming an unstoppable force and will continue to break down barriers and boundaries as she takes 2022 by storm. Check her out below…

Watch Natty Boi Zoe’s Video For Latest Track, ‘Fortune’.

Hailed as The Street Poet in his hometown (New York City), rapper NATTY BOI ZOE urges us to count our blessings and cast aside any societal idea of success in his brand new video for single ‘Fortune’.

There’s some tough verses that resonates with the soul…so pin back your ears and have a listen below…

Watch Juice Cannon’s Video For Track, ‘Amapiano’

Following the release of single, Amapiano taken from his latest EP, ‘Live My Life 4’, New York’s spitter JUICE CANNON has dished out the video for the smooth Afro/hip-hop banger.

The black and white follows the message of the single – which is, when you’re in a relationship, make sure you don’t get played!

Since its release, the video has attracted over 1,000 views on YouTube alone. Why not check out the visuals for ‘Amapiano’ below…

Mae Krell Releases ‘imposter syndrome’ EP

Fresh off a North American tour, New York-based singe songwriter MAE KRELL releases her new EP, ‘imposter syndrome.’ The 4-track EP is the culmination of Mae’s artistic and personal development over the past two years: “I’ve grown up, begun to gain confidence as an artist, and had the opportunity to have my voice really listened to in every step of the music making process. With all of this positive change still comes doubt; and often really intense imposter syndrome, at least for me. This record is about pushing through it because you know it’ll all be worth it.”

The EP is named after the final single to be released, “imposter syndrome,” but was actually inspired by an experience working on one of the other tracks on the EP.

Explaining how it came to be, Mae says, “while working on ‘phantom limb,’ Jakob Leventhal (producer) brought in an incredible pianist to play on the track. While sitting in the studio I had this overwhelming feeling of not being talented enough and feeling like I shouldn’t be there. Imposter syndrome is such a common feeling, especially for people from minority backgrounds, and it really hit me like a truck that day.”

That was then followed by going home and writing this song. Over the course of the ‘impostor syndrome’ EP, Mae masterfully and heart-wrenchingly dissects the relatable feeling of self-doubt. The songs are melodic, intimate, and packed with cathartic lyricism that will strike a chord.

At just 22 years old, Mae exudes a musicality wise beyond her years. Influenced by revered singer-songwriters like Bob Dylan, Phoebe Bridgers, and Gregory Alan Isakov, her songs are intimate reflections that confront trauma, self-love, and personal truths. With a distinct folk-pop sound and introspective lyrical chops, Mae has earned millions of streams across her repertoire with multiple tracks breaking 500K. With a multitude of career milestones already under her belt, Mae is taking it one day at a time and focusing on writing and recording songs that reach new emotional heights.

Have a listen to Mae Krell’s EP below…

Song of the Day: Harder – Lion Babe (ft. Busta Rhymes)

Off the heels of their third studio album ‘Rainbow Child’, the dynamic New York alt-R&B/Soul duo LION BABE – comprised of singer-songwriter and performance artist Jillian Hervey and producer/DJ Lucas Goodman (aka Astro Raw) – have shared their first single of 2022 ‘Harder’ ft Busta Rhymes.

An electrifying combination of up-tempo House & Hip-Hop produced by Astro Raw and International House producer-DJ Mike Nasty, ‘Harder’ demonstrates Jillian’s ability to keep the party dancing with her signature vocals and mesmerising melodies, while exchanging energetic rap verses with the Hip-Hop legend Busta Rhymes. The single is currently featured on the NBA 2K22 video game and soundtrack released in September 2021.

Why not check it out below…