New Music Video: Smoke Good F*** Better – A S Jay

A S Jay video clip

Singer/songwriter A S JAY boasts a colourful background due to spending a lot of time growing up and embracing different cultures that has led to an incredible passion and love for music. Jay was raised in both Afro-Caribbean and Asian households and is a major driving force and source of inspiration.

Smoke Good F*** Better is the first sampling from his new material that he has been working on, locked away in the studio. The track is laced with a gritty and atmospheric beat that draws on A S JAY’s raw and fresh, crisp rap, delivered with precision.

The lyric video delivers poignant pictures and scenes from various sitcoms and films that connect with the track. Jay comments, “This track was written last winter and I’ve tried to catch that vibe, while being in London, dealing with separation, getting lost in the crowd. It’s cold out here and that alone has a vibe to it” As an artist if I can catch that vibe and put it in words, that right there is pure satisfaction. ”

Having spent the last 18 months working solidly on his debut EP, although currently untitled, he explains: “020-16 could be the name, 020 as it is the London area code, I mention it a lot in my tracks, and 16 for the current year both of which allude to and celebrate my love of London and the experiences I’ve had here, all of which contribute to the theme of my music”.

Expect to see plenty more from this talented artist, who has potential and is ready to burst onto the scene and showcase his attributes.

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