Song of the Day: Do it Again – View (ft. Binyam)

After a long spell away from the NEW LEASE MUSIC limelight, Finnish hip-hop figure VIEW has graced his presence, stealing today’s hotspot with latest single, ‘Do It Again,’ the first release from his brand new debut album, ‘Leave A Comment.’

Following on from the release of the hard-hitting, ‘Trippin’ Sober’, and softer, more intimate gems ‘Deeper (Bitch Leave a Comment)’ and ‘Say It Again’ VIEW’s debut LP demonstrates the multi-talented artist’s ability to switch up his sound to capture a spectrum of genre and mood – so expect  some grime, hip-hop, ballads and dub-step.

Opening track ‘Do It Again’, sees View swaggering onto the album with a confidence that is unprecedented. Complemented by fellow hip-hop artist Binyam, the track sets the bar high for the record which is echoed by pensive and vulnerable tracks, ‘Pour Me Up’ and ‘Hindenburg’ – touching on themes of mental health and fame/money (issues fundamental to VIEW’s zeitgeist).

In conjunction with the release of ‘Leave A Comment’, a 3-part music video will be released promoting ‘Do It Again’, ‘Burn Slow’ and ‘Bad Habits’. Like most of his previously released videos,  expect visually heavy, dark scenes mirrored by the track’s lyrical substance.

The hot upriser will embark on a 10-date tour across Germany, Australia and Switzerland in February, beginning at One of a Million Festival in Baden, completing dates at Milla in Munich and YUCA in Cologne, before finalizing the tour in Vienna.

With a powerful debut effort under his belt, 2018 looks set to be the year for the breakout Finnish rapper….


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