Following his appearance on the blog with the video for single ‘SNE HNE’ – which bagged the Music Video of the Month title back in December – transatlantic MC, ISAAC B returns with single, ‘Love Yourz’, a thoughtful and inspiring number which reflects on life’s struggles and growth in self-love and perseverance.
Isaac B says “I wrote ‘Love Yourz’ in a sunken place, without direction I battled myself, but found hope in my fellow artistic comrades and collective communities. The track title intends to pay homage to ourselves, “Love Yourz” – It’s a celebration for everyone, everywhere. This time here, is just the beginning of our journeys, while we manifest the fruits of our labour to come.”
Cutting his teeth in the Florida rap cypher scene, Isaac B developed a knack for his spontaneous freestyle wizardry, often venting frustration at humanities systematic behaviours. Influenced by Xxxtentacion, YBN Cordae and Kojey Radical, the dual-heritage artist moved to the UK in 2013 where he now fronts the biggest Underground Hip-Hop nights in South London with his collective And What? Ldn.
Unpretentious and poetic in its delivery, ‘Love Yourz’ sets the tone, with its lyrically charged hooks and melodic instrumentation, for his upcoming EP,‘Chances Ocean’, due for release this summer. Have a listen below…