When SPRTYK (pronounced Sporty K) pitched her latest single ‘Bad Temper’ for Spotify playlist consideration, it was selected for three editorial playlists (Spilled Ink, Mellow Bars, Alternative Hip Hop) and two algorithmic playlists including the coveted Discover Weekly. Those editorial and algorithmic playlists have driven the track to nearly a quarter million streams.
The accompanied visual – shot in her native Bronx – follows the emotional highs and lows of a top female draft pick / artist-in-bloom determined to win against all odds as she fights to escape the all too familiar “angry black female” stereotype, giving the two-finger gesture to the oversimplified characterisations of being hostile and overly aggressive.
Besides establishing herself as a formidable rapper, SPRTYK is also the CEO of STAR CLUB ENTERTAINMENT where she works as the creative director and stylist for other acts in New York’s eclectic scene including A$AP Ferg and Privilege New York.
‘Bad Temper’ forms part of her upcoming ‘Because I Feel Like It’ project, SPRTYK is set to continue being one of 2020’s favourite new music discoveries.
Check out the video for ‘Bad Temper’, directed by J. Chance + SPRTYK