Canadian hip-hop artist ARLO MAVERICK‘s video for new single, ‘Night Shift,’ offers a portrait of a person wrestling with the increasing demands of getting by and fulfilment, and positions Maverick as a chronicler of modern day working-class woes. The tune will appear on his upcoming release, Blue Collar, set for release on 20th October.
On the track, Maverick ponders the tension between balancing making ends meet and material success, and the overwhelming sacrifices made to reap the rewards. The video, co-directed and edited by Maverick and featuring emcees KazMega and Just Moe, depicts various people – a labourer, an office worker, and a janitor – grinding through a day of work.
“We wanted the video to be an honest representation of what sacrifice sometimes looks like for people hustling to get ahead,” says Maverick. “Being able to share the fruits of that labour with family is what makes it all worthwhile.”
Through a succession of buoyant, march-like beats, the track mirrors the monotony of work, while Maverick delivers the bleary-eyed refrain, “Working that night shift/I just want to go home/I just want to go home/I just want to go home.”
“This song shows the impact of shift work on your health and happiness; how you miss important moments in your family’s lives, and how these typically dead end jobs offer no possibility for advancement,” Maverick adds. “The dilemma we face in trying to live our best lives and make our families happy is often more overtime and less time together.”
Much of the themes on Blue Collar revolve around a universal pursuit of purpose, prosperity, and happiness, from the disillusionment of the job market after graduating from college to the gratification of indulging in material things to being undervalued at a 9 to 5. It’s an album that tries to capture the seemingly endless balancing act to meet our personal needs, satisfy our wants, and get ahead in an economic environment that makes it harder and harder to do so.
‘Night Shift’ is out now, with more to come from Maverick as he preps the release of his second full-length solo album. Check out the video for the track below…
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