Award winning rapper JASI is more than just a musical artist but a creative in the truest form. His latest song is ‘Cruel World’, the title track from his new EP which was released last month, which followed two previous releases ‘FTS’ and ‘Okocha’.
Speaking of the release, JASI explains: “Cruel World was inspired by the passing of my grandmother. She was taken off life support following an accident, but somehow stayed alive for 10 days in the hospital without food, water”.
The reflective mood and lyrical content effortlessly align to the theme, with mellow undertones in the production, painting a picture of what JASI is describing. The rapper and songwriter enlists French-Creole battle rapper Nelson Barros on the feature verse, with production from Forgotten.
“In the song I talk about recurring personal demons and social injustices whilst contemplating out the existential hypocrisies of living in a “Cruel World”. Ultimately we all have to look out for ourselves.”
Hailing from Bristol, JASI won a Royal Television Society award for his role writing and performing the lyrics in Mansa Musa Riddim that was part of Channel 4’s Random Acts series. More recently he’s worked on a film for the BBC called Dying 2 Live. He’s also a core member of Bristol based collective TΛΣ (consisting of RnB singers, Afroswing rappers, events and clothing).
Check out the heart-gripping track below…