Exactly a week after appearing with the mystical visual to single, Honey B, indie-pop duo BELLA LOKA are back with another fun-pack video to new single, We Are Young.
The four-minute production is “a short sharp slap in the face and a kiss on both cheeks to the music industry”, says singer/songwriter and video director Tea Boothby, before adding, “just like me!” The song is a mildly venomous, deeply sarcastic f*&k you to the “so-called tastemakers” who sit and tell you that you have “everything but time.” A defiant call that “we’ll sing until our time has come”, We Are Young is a challenge to keep going, never give up, and refuse to allow anyone to tell you that you are too young or too old to achieve something.
Produced and directed by Tea Boothby, the black and white visual was filmed on location around BELLA LOKA’s hometown of Camden Town, London, including scenes filmed on and under the bridges at Regent’s Canal and in the famous Stables market.
For other scenes, the pair asked friends and family to film their young children dancing to the song and to send their footage for use in the video, and the result include scenes filmed in places as far-flung as Australia. The video contrasts the creative and free-spirited nature of children when left to their own devices with the soul-destroying and barren constraints of what’s left for young struggling artists trying to be heard.
So you know what to do – hit the play button and unleash your inner child.