New Track: It’s The Time – Lulu James


Known for her evocative and distinctive sound, Tanzanian born/ British singer LULU JAMES returns with two brand new singles via a double A-side EP. Her upcoming releases feature work with award-winning producer Ronni Vindalh, who has written and produced albums for MO and Kendrick Lamar, and a collaboration with British producers Gorgon City.

First single, It’s the Time was written with Ronni Vindalh. The three-minute production is accompanied with a conceptual music video, which premiered with Notion magazine. “It’s a melodramatic 21st Century Soul track. I wrote this song with the amazing Ronni Vindalh in my kitchen during probably one of the most difficult times of my life. So I spoke to the universe, riding this beat with my words.” – Lulu James.

It’s the Time EP is released 16 Sept.


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