Interview with: Cherri V

CHERRI V made quite an impression here on NEW LEASE MUSIC with her single, ‘Leave Me Be’. The accompanied video was named Music Video of the Week title twice by the blog! I think it’s about time we find out more about this Londoner and the story behind her latest offering.

NLM: First of all, thank you for agreeing to do an interview with NEW LEASE MUSIC.

CV: Hey guys! Thank you so much for having me!

NLM: You recently released a striking visual for single, ‘Leave Me Be’. What’s has been the public’s reception on the track and video so far?

CV: To be honest I’m so surprised! I actually thought it was gonna be more of a mellow vibey thing but I think the lyrics have really resonated! It’s been so nice to hear people compliment the production too as I met the producer ‘Joey Sticks’ from simply sending out a tweet looking for producers to collaborate with! Before we knew it our collaboration was on rotation on the radio and now on MTV Base! The video I’m so proud of and glad we teamed up with Asylum 33 once again to create this visual art. They have such a fresh approach to translating audio to visual and look forward to working with them much more in the future.

I’ve had so many messages about the message of the song and that means THE absolute most to me because the subject has proven to be very relatable yet not so easy to talk about. So it’s been an eye opener for real.

NLM: How was the filming possess for the video (I bet it was fun!)

CV: It was quite a smooth sailing day. I’m fortunate to have a really chilled out glam team so for me that accounts for a lot.

NLM: For the benefit of those who haven’t heard ‘Leave Me Be’, tell us the story behind the single?

CV: I was inspired to write my new single ‘Leave Me be’ whilst I was in Thailand and coming to terms with how I was feeling socially at that moment. I went through stages of beating myself up for not being ‘little miss bubbly’ ALL THE TIME and somewhat being judged for that, for giving off a bad first impression just because I was in a mellow chilled out mood that day. Or having a resting face that wasn’t that inviting cause I was thinking about my entire life an argument I had or what I was gonna cook for dinner the next day lol. A plethora of thoughts. So as I begin to write down what I was feeling to the track, with no filter, it just became a small cry for acceptance explanation and encouragement for others to meet people where they are.

NLM: How would you describe your sound to potential fans?

CV: R&B/Soul

NLM: If you had to collaborate with ONE mainstream artist who would it be?

CV: I’d love to work with Kendrick Lamar. I love his pen, content and style. He is definitely one of the most prolific rappers/Mc’s for me right now. I really admire him. I feel like I’d defiantly walk away with some extra knowledge if I were to have a studio session together…. for now I’ll just listen to “Damn” and dream lol.

NLM: If you had three wishes to change the music industry today, what would they be?

CV: 1 More diversity amongst artists whom major labels decide to sign
2 More females co-signing and working together
3 More recognition for producers and songwriters

NLM: So what are your plans for 2017?

CV: I have a couple more singles up my sleeve … I’m still wrapping up my album
“Brown Eyed Soul” for release in 2018.

Also, I’m sooooo excited about performing at the ‘Black Magic’ awards on Sept 9th at hackney Empire and Ronnie Scott’s on Sept 24th as a Natalie Williams special guest ; ).

NLM: How can potential fans make contact with you?

CV: I’m pretty active on my socials…. of you search Cherri Voncelle you’ll find me on Instagram, Twitter and Snapchat ; )

NLM: Finally, if music didn’t exist, what would you do?

CV: Invent music lol.

 

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New Music Video: Colours – Lulu James

lulu-james-colours

Known for her evocative and distinctive sound, sultry singer LULU JAMES returns with a brand new EP and single Colours, featuring work with award-winning producer Ronni Vindahl (MO, Kendrick Lamar) and collaborations with British producers Gorgon City and DJ Simbad.

The newcomer also unveiled her latest release with a music video, written by Lulu James & Kid Harpoon and produced by Simbad and also the innovative songstress herself.

The single was released last Monday (12 December) alongside the new EP bearing the same name. Speaking of the single Lulu says: “I wrote Colours looking for guidance. Things are getting crazy all over the world right now. I feel it’s important to not lose myself in all of it, so I reach out to the universe to keep me on track! This video hopefully passes on a positive message in self-worth and self-love.”

The Tanzanian born/ British-based singer/songwriter was previously featured with singles Falling and It’s Time. The accompanied visual for It’s Time was once given the Music Video of the Week title by NEW LEASE MUSIC.

To view all popular releases from featured unsigned and indie artists, take a trip to the Instagram account: newleasemusic.

New Track: It’s The Time – Lulu James

its-the-time-lulu-james

Known for her evocative and distinctive sound, Tanzanian born/ British singer LULU JAMES returns with two brand new singles via a double A-side EP. Her upcoming releases feature work with award-winning producer Ronni Vindalh, who has written and produced albums for MO and Kendrick Lamar, and a collaboration with British producers Gorgon City.

First single, It’s the Time was written with Ronni Vindalh. The three-minute production is accompanied with a conceptual music video, which premiered with Notion magazine. “It’s a melodramatic 21st Century Soul track. I wrote this song with the amazing Ronni Vindalh in my kitchen during probably one of the most difficult times of my life. So I spoke to the universe, riding this beat with my words.” – Lulu James.

It’s the Time EP is released 16 Sept.

New Music Video: Divinity Machine – Crisis Renegade

Chris Renegade


CRISIS RENEGADE
 is not a name you would have heard before, but after listening to his latest track, Divinity Machine, it’s not a name you’ll be forgetting any time soon. The hard-hitting banger is the first taste of his debut mixtape, Seizure Sessions, released earlier this month.

Allowing himself to shine on the 14-track mixtape, which doesn’t feature anyone other than himself, who takes you on a musical journey. Showcasing his diversity and talent as an artist as he puts his own twist on famous beats such as Pound Cake by Drake and Kendrick Lamar’s MAAD, his talents become further amplified as he rides out alone on original tracks like Left Brain and Slide Out.

Spending the majority of his youth in the studio writing and recording his own music, the cultural influences that have come from his emigration from London to Cyprus with his family when he was 13, chink through on occasion, giving a refreshing perspective to his bars.

It’s time to witness a GRIME star on the rise…check out the video to Divinity Machine.

RGD pic

Back in March, this young emcee was featured on NEW LEASE MUSIC with Loyalty Is Rare…now she’s back with a rather smooth offering, Get Some Money, which is available as a free download via SoundCloud…but wait !!! Before you rush off to get your copy, why not stick around a moment and get to know her?

NLM:  Hey how you doing? Please introduce yourself and where you from.

RGD: I’m great. Wassup, I’m RGD that stands for RudeGyalDejah. I’m from Nashville, TN.


NLM: Tell us what projects you working on at the moment?

RGD: I’m working on my debut mixtape 2.Die.4 dropping at the end of the year.

NLM: At what point did you want to become a hip-hop artist?

RGD: Middle school. I started with poetry first tho. I finally started recording December of last year.

NLM: Were you in a group before you flying solo?

RGD: Always solo. I tried starting a group back in high school that was a FAIL lol. My friends weren’t into it
as much as me.


NLM: How would describe your music? Would you compare yourself to any of your music influences of today?

RGD: I  would describe it as honest. It shows all sides of me. Me in a vulnerable state. My fears, insecurities, aspirations, everything.

NLM:  What do you think of the female role in the hip-hop game today?

RGD: I feel the female role is getting bigger with all these female artists getting the recognition they deserve. We’re prospering right now.
Girl power all day.

NLM: What mainstream (or even indie) artists you’re into at the moment?

RGD: Kendrick Lamar, Kanye West, Kid Cudi, D’Angelo’s The Black Messiah is my favorite album right now. I listen to R&B more than Rap believe it or not.

NLM: If you had a choice to collaborate with  just ONE mainstream artist, who would it be and why?

RGD: Erykah Badu. I love her so much. She’s one of my favorites of all time. I feel like we could make a dope record together.  I enjoy her honesty in her music and the vibes.

NLM:  If you were granted three wishes, what would it be?

RGD: Infinite wealth & knowledge, peace on Earth.

NLM: How can potential fans make contact with you?

RGD:  My soundcloud, twitter, IG are all @RudeGyalDejah