Arlo Maverick Shares Gripping Visuals For Single Hashtag

Western Canadian Music Award-nominated artist, ARLO MAVERICK shares his video/short film for the track, ‘Hashtag’, a song of protest about racial profiling and police brutality that will appear on his forthcoming EP, ‘Soul Merchant’, out in spring of 2021.

The video arrives amidst Black History Month to continue the conversation around the issues that Black people continue to face nearly a year after the global uprising in response to the murder of George Floyd.

Co-directed and co-edited by Maverick, the video’s concept draws from the real-life stories of Ahmaud Arbery, a 25-year-old Black man who was fatally shot while jogging; Tamir Rice, a 12-year-old Black boy who was playing with a toy gun and fatally shot; and others who were killed by police or while in police custody. In one lacerating verse, Maverick calls out the difference between how white men and minorities are treated by police.

With vocalist Riwo (of Melafrique) belting the song’s chorus, “I don’t want to be a hashtag one day,” and Black people being shown in everyday circumstances getting killed at random, Maverick suggests the prevalence of the bias-based policing that leads to violence. “When you see the chalk outlines of bodies and all of the hashtags come up at the end of the video, I wanted the viewer to be overwhelmed by the number of names on the screen. For them to think, ‘How many more Black lives need to be taken for changes to happen?’” said Maverick. “Since the video was filmed, more people have been killed. Before the end of the year, it’s going to happen again.”

The title, ‘Hashtag,’ is also a reference to fair-weather activism on social media and the use of hashtags to bring attention to the Black lives lost at the hands of police. “In using hashtags for something as serious as Black death you sort of make light of it,” said Maverick. “I think social media activism can be really powerful, but I also think it can desensitize. People get concerned, demand changes, these hashtags circulate, but without enough real action nothing will change. There’s still not enough accountability in the justice system.”

Check out Arlo Maverick’s video for his latest below…

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