A rising force on the London pop scene, APRIL JAI returns to her sad girl roots with new single, ‘You Didn’t Notice’.
Fusing delicate acoustic guitars with brooding synths, ‘You Didn’t Notice’ explores the duality of emotion and dealing with the sense of abandonment from the happier half of yourself. Ending with an explosively emotive bridge, the single takes an uphill journey as its dynamics builds towards a heartfelt ending.
Speaking of the inspiration behind the single April says: “Healing from mental illness is not always linear and sometimes dark thoughts creep up when you least expect them. If you’ve ever been in a place where you don’t notice you’re slipping into a dark spiral until it’s too late, this is for you.”
Making her name for herself in London’s pop music scene with chilled productions and emotionally-charged lyrics, April TikTok viral hit, ‘It Ends With Us’ generated over 500K on Spotify. Her previous sultry single, ‘Stop Fighting It’ emerged as her first release since her sold-out tour in December at London’s Troubadour – proving her ability to translate online viral attention into a real life fanbase.
With a growing catalogue of heartfelt releases under her name, April’s pop releases matched with her natural storytelling abilities sees her continuing to attract listeners from around the world, tapping into ups and downs of navigating life and relationships.
Continuing her progression into the pop world, ‘You Didn’t Notice’ is another honest and heart wrenching effort from April Jai. Have a listen below…
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