North London rapper ASHER KOSHER – founding member of the Hackney-based Root 73 studio and artist community – returns with the third single to be lifted from his forthcoming, as-yet-unannounced new project. ‘Mug’, a thoughtful, biting assessment of life in modern Britain, is out now on Root 73.
Following opening singles ‘On Our Street’ ft. Bel Cobain back in March and ‘Focus’ featuring long-term collaborator, Eerf Evil, ‘Mug’ turns the next page in Kosher’s dexterous lyric book. “We’re being taken for mugs”, explains Kosher. “I wrote this song ages ago but it’s more relevant today than ever before.. and globally too.”
Released alongside a tongue-in-cheek, self-directed official video shot across numerous concrete backdrops in London that also features three of the track’s producers (Outrageous Claims, Purple Cloud, Kunfucious), ‘Mug’ digs deeper into both Kosher’s psyche and personality.
Raised on a diet of A Tribe Called Quest, Tu-Pac, Eminem and later, UK rappers like Dizzee Rascal, Sway and Choong Family – as well as Benjamin Zephaniah’s 2004 book, ‘Gangsta Rap’ – Kosher’s love of lyricism runs deep.
After spending years honing his craft – including supporting hip-hop royalty in The Pharcyde and KRS1, as well as legendary UK rapper, K Koke during his early twenties – ‘Mug’ lands as another entry point to the reincarnation of Asher Kosher; rapper, thinker and pillar of his community.
Check out he video for ‘Mug’ below…