Song of the Day: Ego – Uffie

Artist/producer UFFIE has collaborated with British visual artist Jam Sutton to create a sculptural augmented reality audio project, available via Jam Sutton Studio app. Uffie’s latest  single, ‘Ego’, soundtracks the AR and is available to stream on Spotify & Apple Music.

Known for his diverse body of work ranging from art, fashion (“This Is Not Clothing”), still and moving image (collaborations with Pharrell, Azealia Banks, Steve Aoki), museum exhibited artist Jam Sutton explores human form in the technological age. Harnessing the potential of digital techniques, Jam creates artwork that draws reference to classical ideologies and aesthetics of the past.

The collaboration between Uffie and Jam began as a sculptural art piece exploring Carl Jung’s theory of shadow, self, and ego. The project has resulted in the creation of a marble sculpture (available for limited sale), an audio soundtrack by Uffie (co-written with Ariel Pink), and an augmented reality app that brings the audio and visual together to explore the many layers of consciousness within the psyche. The resulting piece is a hypnotic experimental audio visual experience.

Check it out below…