Future Soul Outfit Shookrah shares ‘Notions’ Video

Senita Appiakorang (lead vocals), Emmet O’Riabhaigh (drums), Daniel Coughlan (guitar), Diarmait Mac Carthaigh (keyboard) and Brian Dunlea (bass guitar) – aka Irish future-soul act SHOOKRAH – have shared the video for their new single ‘Notions’, directed by band member Emmet O’Riabhaigh.

Forming part of their upcoming self-titled album, set to drop on 25 October, the track itself is centered around the time we waste staying in dysfunctional relationships. “It’s a recognition of faults committed to the other and yourself in seeking out traits other than those presented to you, which disqualifies the question of who was right or wrong and bares the reality of how hollow we become when we want something so bad that a tarnished version of it will do” says Senita. Fittingly the video features Senita sitting alongside herself in a plush nightclub setting, both “characters” cathartically exploring these emotions through the track.

She explains further: “The song is a reflection and address to a past lover. It felt appropriate to play my double, and kind of centre the sentiment of the song on the delusions we all create for ourselves in fractured relationships, that allow us to prolong its dysfunction.”

Shookrah. 2019. Photo: Bríd O’Donovan

Speaking of his production, Emmet O’Riabhaigh says: “We wanted to shoot something really simple and still with nice moody lighting so we decided to go with two Senitas in what looks like a lovers’ tiff. We shot it over the course of a day in the Bodega bar in Cork, and had Senita’s sister Yesunia to stand in for some of the shots, with the whole band helping out on the set.”

Named Best Act of 2017 and 50 People to Watch in 2018 by The Irish Times, the five-piece have seen substantial press support from the likes of The Irish Examiner, AFROPUNK, Wonderland Magazine, Clash Magazine, Music Week, District Magazine, Nialler9 and Made in Shoreditch Magazine. They’ve also received airplay from BBC’s Radio Ulster, and their track ‘Gerascophobia’ was named BBC Ulster’s Across The Line track of the day.

Racking up nearly 300K streams on digital platforms, they shared the stage with Billy Ocean on his Irish tour and have played Body & Soul Festival, Electric Picnic, Wigwam, Quarter Block Party, Other Voices Music Trail, and Knockanstockan Festival.

Check out the video below…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.