Following on from the success of underground hits ‘Bounterfeit’ and ‘Money Dance’, the latter of which led her to be named as Triller’s UK creator of the month, Cardiff hailing rapper JUICE MENACE strikes back with a banger titled, ‘Sundown’ which sees her take on a jumpy, garage influenced instrumental that, lyrically, explores her level-headed sense of ambition and drive.
In an already solid start to 2020, Juice has received props from early champions Gal-Dem, who named her a Ones to Watch 2020 artist, and Spotify, who profiled her in prominent playlist “Rap UK”. She’s also attracting support from UK Rap royalty – taking on Aitch’s 101 Barz Freestyle instrumental, Juice was praised by Aitch himself. Pre-lockdown, Juice had been travelling back and forth from Cardiff to London to collaborate with some of the biggest producers in the game – Flyo, Michelin Shin, SOS and Elevated.
Juice brings a wealth of promise to the scene – with a background in photography, dance and music technology, she is poised for polymath-level success. Taking inspiration from some of the US West Coast’s most formidable figures, such as Mac Dre, YG and Vince Staples, who effortlessly dominate many creative paths from music, to fashion and film, she is bringing this energy to the West Coast of the UK. The video for ‘Sundown’ embraces this multi-faceted ambition. Conceptualised by Juice herself, the video combines her vibrant performance style with a classic summer image of the Cardiff coastline.
Continuing to solidify her place in the scene as one of the most determined rappers in the UK right now, 2020 is looking to be a breakout year for Juice as she experiments with new genres and proves to be an undeniable force to reckoned with. Check out the video for Juice’s ‘Sundown’ below…