Song of the Day: Cruel – Jessica Wilde

The third single taken from Wilde’s debut album, out later this year, ‘Cruel’ signals her delving back into her first love, a toxic relationship that inspired a harnessing of her bisexual identity but also led her to addiction – a subject she’s tackling on her debut album.

Co-produced with producer Jay Nebular and Grammy award winning producer Kiris Houston who have worked heavily with the likes of The Disciples and Little Mix, ‘Cruel’ has a nice lazy summer haze 90’s classic hip-hop and R&B vibe where Jessica is at her most cutesy, sultry but equally dangerous as her lyrics offer a little sting in the tail. The official visual tracks Jess wandering South London, paying homage to a nostalgic look & flava, shot on disposable cameras and VHS, it gives an authentic feel, themed throughout the album. Check it out below

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