As one of the leading lights in the thriving UK hip hop scene, last month’s announcement of FLIPTRIX‘s album release for ‘INEXHALE’ caused a riot of excitement. Already teasing us with the video releases for album tracks ‘It’s Like That’ and ‘Bagging Up Music’, the conscious emcee now launches into full album mode as he drops the Chemo-produced single ‘New Breath’, premiered by DJ Target on BBC Radio 1Xtra.
With his trademark mellow tone FLIPTRIX takes us on a luscious melodic journey, delving into a variety of flows as his lyricism explores purpose in life and the social constraints around us on a daily basis.
After revealing the full tracklist for the album this week, which is produced by Chemo, Molotov & Joe Corfield, fans and music critics are itching to hear as much as they can before the album is officially released on 24th August. With UK Hip Hop royalty Skinnyman, Ocean Wisdom, Capo Lee, Coops, Carmody and more all featuring across the 16 tracks, the album provides new talent, varying genre flavours and highly respected pioneers of the UK sound.
‘New Breath’ was released on his own label High Focus Records, which has grown to be the biggest independent Hip-Hop label in the UK over the last 8 years, being home to Rag’n’Bone Man’s early projects and most recently achieving an independent Top 40 with Ocean Wisdom’s Wizville album earlier this year, FLIPTRIX has released a staggering 7 projects since 2007. He is also a member of super group The Four Owls, who dropped 2 of the most classic records in UK Hip Hop history (‘Natures Greatest Mystery’ in 2011 & ‘Natural Order’ in 2015) and have successfully toured the world numerous times and collaborated with the legend DJ Premier on the monumental ‘Think Twice’ single.
Check out the video for banger ‘New Breath’ – and if you’re in the London area on the 26th August, be sure to catch FLIPTRIX headlining his show at Jazz Cafe.