No Baking Soda Drops New Single, ‘Cereal’ – An Ode To Growing Up In The Struggle

NO BAKING SODA is ready to set the tone for what’s to come in 2020 with brand new single ‘Cereal’, proving this East London artist is truly in a lane of his own.

Having burst onto the scene a few years ago as part of the 3OW / WZRDSHIT collective, NO BAKING SODA (formally known as Mr. Jaeger) has become known for his unique, laid back delivery and his introspective bars about the hard life of a kid growing up in Homerton, Hackney, with a core theme of his music being the problems the inner city presents.

After taking time away from releasing his own music, 2019 saw Soda return and dip his feet into several creative opportunities including opening up his North London recording studio The Cave 2.0. After collaborating on songs with the likes of Jatz Da Kid & Finesse Tha World Records he released his first solo single ‘iPod’, a bouncy, nostalgic track showcasing his comfort with flow. The track was praised highly in the underground circuit, giving Soda the extra push he needed for recognition as one of London’s most sensational newcomers.

Now closing out the year strong with the release of his latest video ‘Cereal’ – produced by long term collaborator Orangesky – Soda skates naturally over the beat displaying his elite level of rhyming, laying down some on his trademark bars about the hustle in East London. While the lo-fi visuals demonstrate his signature style mirroring an authentic early 90s New York get up. With lyrics like “had roaches in my cereal and in the oven, wish it was a joke bro but it really wasn’t”, Soda goes into the struggles he’s faced growing up. Speaking on the track he states,

With another EP on the way as well as a full mixtape and more exceptional visuals showing he is on a completely different calibre to his peers, it’s only a matter of time that NO BAKING SODA is a household name in the London scene…Check him out below…

Song of the Day: Hop Out – Kidnextdoor (ft. Skip Johnson)

Starting hitting the scene again, since his last track ‘Crash’, which generated over 90k views on SoundCloud, Philadelphia’s KIDNEXTDOOR gets right back into action and slams down a monster banger entitled ‘Hop Out’, produced and mastered by the man himself.

The track features San Diego’s rapper Skip Johnson hitting those bars in the infectious wavy trapsoul number.

I’m telling you again – this one’s a MONSTER track! Better check it out below before you head out…

A1 Drops ‘Egg & Cheese’ Video

A1 takes time out and reflect on the loss of loved-ones and close friends through his latest visuals for heartfelt track, ‘Egg & Cheese’, the first release from EP, ‘Store Run’. Catch the review of the project here sometime.

Before you head off, hit play on the video for ‘Egg & Cheese’ below…

Song of the Day: Relationsh!T – ShiesDaGod

Hailing from Montreal, Canada SHIESDAGOD makes his entry on the blog, claiming today’s hot spot with single entitled, ‘Relationsh!t’

Over a instantly catchy beat, the fiery emcee goes through the trials and tribulations of being in a relationship – an agony that we all experience at some point in our lifetime!

Go check him out below…and if you like what you’re feeling, why not check out more of his tracks on Spotify….enjoy!

Otis Mensah Drops ‘Ted Talks’ Video

Following the release of video Grand Finale Funeral Show’, Sheffield’s hip-hop Poet Laureate OTIS MENSAH has released another set of visuals for ‘Ted Talks’ – the sophomore track from his EP ‘Rap Poetics’ which breaks down the white-washed elitism of the art world.

Valuing art as a fundamental form of activism, Otis is opening up an important dialogue between himself and the ruling establishment, positioning emotional vulnerability at its core. Last year,  Otis was appointed as the first hip-hop Poet Laureate of Sheffield by former Lord Mayor and current MEP Magid Magid – advocating for rap as an effective vehicle for emotional communication.

Check out Otis’ latest set of visuals below…