With his debut album (‘10,000 Hours’) amassing over a million streams from January 2019, and three new loose singles already under his belt since the fourth quarter of last year, JIAANI (pictured right in the above photo) keeps the momentum going with the Terrius Mykel-directed music video for his new Buckroll-produced single ‘Lost Faith’, featuring Rich Homie Quan.
Speaking of his track and video, Jiaani says: ” ‘Lost Faith’ was really a reminder to myself to stay focused, at the time everything around me was changing. I was making more money but I had toxic relationships that I had to shed, and it was basically my rebirth. At the time, Rich Homie Quan was going through similar things with the label situation and in his personal life, so once we chopped it up and built a friendship, it just flowed, and Terrius Mykel really captured my vision for it with the video. Life is an opportunity everyday. We all take losses, but work ethic and a strong mindset will build you.”
The North Carolina emcee started out under the guidance of rapper 9th Wonder and went on to collaborate with the likes of Freeway, Fred The Godson, and Gillie Da Kid.
This guy has impeccable flow and some fire wordplay. Check him out below…