Memphis rap star NLE CHOPPA‘s energetic single ‘Jumpin’, featuring Chicago rapper Polo G serves as the first release from Choppa’s EP ‘Me vs. Me’, released last Friday (3rd December). The fiery track finds the duo in search of cash and come ups. An accompanying cinematic video explores similar themes, featuring the pair in a multi-act heist story fit for the big screen.
‘Jumpin’ puts Choppa’s precise flows at centre stage. Flipping through flexes and delirious threats, the track lets him show off what he does best. “Play with my cash and I’m on your ass,” he raps. “Like the pockets on the back of your pants.” His ability to blend clever one-liners with a sense of menace is on full display, an approach that Polo also adopts on his melodic verse.
The accompanying visual plays like a classic heist film, with Choppa and Polo serving as the stars. Armed with guns, masks, an armored truck, and dazzling grills, the duo embark on an epic bank robbery, only to get into a shootout with the cops. Like Robin Hood, though, the crew escapes, and the pair end the video chuckling with one another, thumbing through their spoils.
Last year marked his first Top 100 single and 1Xtra playlist in the UK with ‘Walk Em Down’ featuring Roddy Rich and this along with his release with Lil Baby ‘Narrow Road’, another UK success was supported by Tiffany Calver, Tim Westwood, Kenny Allstar
This new collaboration is the latest track in a wildly successful year for NLE Choppa. In August he released the hard-hitting ‘Mmm Hmm,’ which followed June’s poignant, introspective ‘Letter to My Daughter.’ On April 1, he dropped his beloved ‘First Day Out,’ a freestyle over SpotemGottem’s ‘Beat Box.’ The video has since achieved 65 million views on Youtube and the track was eventually reissued as an official remix called “Beat Box 4.” Back in January, Choppa dropped ‘Picture Me Grapin,’’ with a video paying homage to Tupac Shakur. The visual was released at 11:11 AM on January 22, playing up Choppa’s fascination with numerology and spiritual enlightenment.
Choppa continues to push himself and the culture forward. He crashed the Top 10 of the Billboard 200 with his 2020 debut album, Top Shotta. He achieved a record run of 24 weeks atop Billboard’s Emerging Artists Chart. To date, he has gathered 5 billion-plus global streams, six RIAA-certified plaques, a spot on the 2020 XXL Freshman list, and a nomination for the 2020 BET Hip-Hop Awards’ Best New Artist and was recently featured on Billboard’s “21 Under 21” list.
With ‘Jumpin,’ Choppa continues his run as one of the most exciting MCs out, in addition to proving his mettle as a worthy collaborator. With Polo G joining on the ride, NLE Choppa has converted his momentum into another hit.
Why not check out the video for ‘Jumpin’ (released on NLE Entertainment/Warner Records)