Song of the Day: You Can’t – FRYA

After racking up over 350,000 streams on her debut album ‘Balance’ in the first two weeks, as well as support from the likes of BBC Radio London, CLASH and Mixtape Madness, sensational Zimbabwean singer, FRYA (pronounced Fre-ya) shares R&B smash ‘You Can’t’, released on Johannesburg based record label Exodus Entertainment.

Tipped for major success by iconic international platforms including GQ, who recently interviewed Frya and identified her as a ‘vocal powerhouse’, the Zimbabwean born singer and songwriter is quickly establishing herself as an international star. Prior to the release of ‘Balance’, her debut body of work, 4 of Frya’s tracks were hand-picked for the soundtrack of Netflix hit series ‘Blood & Water’, all of which feature on the album. As an emerging artist, this is a monumental feat and one which can be attributed to both her music and character. Whilst her colourful life experience, emotion and feelings lend to the empowering, versatile and powerful soundscape that her music delivers, it is also her eloquence and fierce determination that open a world of intrigue in to discovering Frya’s world. Describing her sound as “The modern African woman: Versatile, powerful, bold”, it is clear why the world of music, style and culture are gravitating towards her with features across Notion Magazine, Earmilk and many more already scratching the surface of what is to be found from an artist like Frya.

As FRYA continues to build upon the momentum that she garnered last year, she shares her powerful album ‘Balance’. This project includes a variety of differing sonic styles that all merge to create an unforgettable debut. With songs such as Changes, Back It Up, Chandelier and Calculate already creating a cult-following, after featuring heavily on the soundtrack for ‘Blood and Water’, her captivating allure knows no bounds. Showcasing her versatility, FRYA delivers soul-stirring ballads in tracks like ‘For You’ and ‘Changes’, whilst in tracks like ‘Fire Fire’ and ‘BDE’ she demonstrates a party centric, reggaeton sound. Her debut project sums up the passionate singers’ approach to music, as she strives to create the perfect synergy. Have a listen to ‘You Can’t’ below…

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