ASHA GOLD returns hot on the heels of her Glastonbury 2022 performance to unveil her first track of the year. Fragrant single ‘Up To Me’ is the epitome of Gold’s artistic identity, an unpredictable and nuanced number with timeless yet innovative qualities. Presenting her staple and silky melodic choreographies, Gold taps at the crossroads of pop and R&B to take ‘Up To Me’ a step ahead into an irresistibly refined sound that is uniquely her.
Speaking of her latest release, Asha Gold says: “I had a lot of fun writing ‘Up To Me’ – the quicker tempo pushed me to be inventive with melody and challenged me to tell a story without crowding the space with too many words. The lyrics encapsulate a sort of playful nostalgia: it’s about growing up and entering the real world, and therefore losing the freedom to carelessly spend hours upon hours with my favourite people. I play on the idea of wanting to keep someone trapped inside so that I can have 100% of their time. Producer Louis hints at this needy, childlike behaviour in the production the beat is incessant whilst the instruments and samples are super playful.”
Having received praise from global tastemakers of Rolling Stone, BBC Radio 1, BBC 1Xtra, BBC Asian Network, The Line Of Best Fit and Colors, Asha is confirmed to be the gift that keeps on giving. She even affirms her strength in the live music scene having performed at Lord’s Cricket Ground for 30,000 people, headlined at Laylow, and opened for Olivia Dean and Tamera.
Have a listen to Asha’s latest offering below…