After a flurry of acclaimed releases, SPENCER ELMER returns with ‘Hold It Down’, an ode to the delicate balancing act between relationships and career. As Spencer soars as an artist, his hunger for success overrides his desire for romance forcing it to take a backseat as he confidently climbs to the upper echelons of the music industry. His careful and considered lyricism overlays a pulled-back instrumental set with soothing guitar strings and a feathery melody, resulting in a downbeat track that is almost melancholic – a sound that we’re yet to hear from Spencer.
The mellow visuals sees Spencer exploring London with his mates dressed in the finest streetwear, a visual that is not dissimilar to what a day in the emerging rapper’s life would usually look like. Spencer’s confidence shines in front of the camera, showcasing his natural talent and skill for captivating an audience.
The follows Spencer’s recent releases ‘Far From Rude’ featuring one of the UK’s most respected rappers and songwriters JAY1, and bouncy, tongue-in-cheek cut ‘Calm Like Kim’, as well as following his recent signing to LA-based record label 10K Projects earlier this year.
The third single lifted from upcoming EP, ‘Hold It Down’ shows fans a new side to Spencer, showcasing just how versatile he can be and solidifying his position as a formidable new artist on the scene. Check out the video below…
