Category: New Videos

Watch Classified’s video for track, ‘People’

Prolific award-winning Canadian rapper CLASSIFIED releases a powerful new single ‘People’ via HalfLife Records / Big Story Entertainment and available via all streaming services.

Written and produced by Classified, ‘People’ is a commentary on the selfishness, divisiveness, and lack of empathy in society, suggesting that humanity is collectively responsible for the problems we face and that everyone needs to come together and unite as one. In the track Classified emphasizes the need to focus on the commonalities among people, rather than dwell on irrelevant differences.

“People was a difficult song to write, but I believe that its message needs to be talked about with the current state of the world,” says Classified. “I see so much separation in society stemming from arguments on race, religion, gender, orientation – and at the same time, so many bigger problems in our world being ignored because we are caught up in these differences. One day, I was just like ‘I’m sick of everybody’ and started writing this song. Even though it might come off as negative, I believe that people who actually pay attention to lyrics will understand that this song actually delivers a POSITIVE message, and I HOPE that it brings people together.”

The video for ‘People’ was shot in Classified’s hometown of Enfield, NS by Brothers Boyd (Classified and his brother Mike Boyd). Like the song, the video is evocative and emotionally resonant and urges for a change in perspective and a greater sense of unity for a better future.

‘People’ is the first release in a new partnership between Classified’s HalfLife Records and Big Story Entertainment. Based in Toronto, Big Story Entertainment is dedicated to providing a platform for unique voices in the music industry.

In 2021, Classified released Retrospected, an acoustic hip hop album covering his greatest hits and fan favorites. Retrospected turned into a 40-date sold-out tour across Canada, a win for Artist Innovator of the Year at the 2023 East Coast Music Awards, and a 2023 JUNO Award nomination for Rap Recording of the Year. Classified also launched his autobiography Off The Beat ‘N Path, which shot to No. 1 on Amazon’s Pop Biographies chart.

As one of the most influential hip-hop artists in Canada with over 250 million streams globally, the multiple JUNO Award winner hosted the 2014 JUNO Awards and has a combined 30 nominations and 10 wins between the MuchMusic Video Awards, JUNO Awards, and East Coast Music Awards.

Check out the compelling video for ‘People’ below…

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K-Riz drops video for ‘Middle Finger U’, a track for naysayers

K-RIZ makes a quick return with a new video for track, ‘Middle Finger U,’ an ode to haters. Served over succulent beats, ‘Middle Finger U’ is one of many standouts from his highly-anticipated third full-length album, One Way Ticket, released last Friday (15th September) via Birthday Cake Records.

Directed by Sergei Subbotin and Jason WH, and featuring cameos from Edmonton hip-hop artist Moto and Mexican rapper La Tytan, the video radiates with optimism as an act of resistance, while highlighting various locations from K-Riz’s recently adopted city of Calgary.

“The video is a representation of joy and being carefree,” says K-Riz. “It’s that feeling that no matter what people say, or how they feel about it, we’ll be out here having fun in the world. It’s very unapologetic.”

Opening with the crackling of vinyl and cuts courtesy of scratch DJ Fatrok, ‘Middle Finger U’ nods to the golden era’s most rousing boom-bap rhythms. On the track, K-Riz offers a message to the naysayers who oppose the musical life path he’s chosen: “There’s no ceiling/Only space above me to occupy.” All the while, wishing cynics well in his eternal quest towards self-betterment (“Don’t Judge”), and lifting up the next generation of unsure artists (“Be Great”). Exposing the loneliness of making art when others don’t support you, he offers some words to live by to anyone aspiring for more: “They may tell you that you can’t be great/So tell them you already are great/You’re just on your way,” he raps on “Be Great.” Indeed, it’s a statement of true growth and gratitude for the gifts that life has given him, and his sense of obligation to give back to others like him.

Check out the video for ‘Middle Finger U’ Below…

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Watch Illaman x Pitch 92 brand new video for track, ‘Absolutely Tidy’ ft. PAV4N

Following their appearance with music video for track, ‘Sometimes Relax’ which claimed the blog’s Music Video of the Week over on Instagram, rapper ILLAMAN and producer PITCH 92 returns with another video for banger, ‘Absolutely Tidy,’ featuring Foreign Beggars’ own PAV4N. This is the fourth video lifted from ILLAMAN and Pitch 92’s joint album, Sometimes Relax.

Check out the video below, directed by Honey JD…

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OUT TODAY: Check out Ez Mil’s video for track, ‘Podium’

Philippines-born, Las Vegas-based multi-faceted musician, EZ MIL, who both raps and sings, shares the official music video for track ‘Podium’ out today. The tenacious, versatile deluxe version of his second album, DU4LI7Y: REDUX, out everywhere now following his recent signing to Eminem and Dr. Dre’s Shady Records/Aftermath Entertainment/Interscope Records. Mil joins the likes of 50 Cent as only a few of the artists signed directly to all three labels.

Ez Mil’s latest music video for ‘Podium,’ directed by Alexey Figurov, is an ominous, dark visual shot in black and white that accompanies his relentless, haunting flow. On the track, Ez Mil begins to process his new role as a rising rapper–someone others might look up to–and the mix of fear and excitement that comes with it. Though Ez is used to directing and editing his videos, he enjoyed letting Figurov help create his vision. Ez Mil says the video, to him, is raw, adding, “It is an unfiltered reflection and a glimpse into my artistry.” Figurov says the video aims to, “recreate the complexity and versatility of the human personality. To explore our negative sides and a person’s craving for self-destruction.” The video’s black-and-white color scheme complete with red accents was a creative suggestion from Eminem himself.

Ez Mil shares the song is, “dedicated to the powers that be. It sheds light on how rappers or writers sometimes feel like politicians with the truth behind what they say and the fear they feel of what might happen as someone in a position of influence.” Aware of his role as someone with a platform and a microphone, Ez Mil hopes to make friends and family proud as he propels into the next phase of his flourishing career. Check out the video for ‘Podium’ below…

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Arlo Maverick unveils video for track ‘Night Shift’ ahead of album

Canadian hip-hop artist ARLO MAVERICK‘s video for new single, ‘Night Shift,’ offers a portrait of a person wrestling with the increasing demands of getting by and fulfilment, and positions Maverick as a chronicler of modern day working-class woes. The tune will appear on his upcoming release, Blue Collar, set for release on 20th October.

On the track, Maverick ponders the tension between balancing making ends meet and material success, and the overwhelming sacrifices made to reap the rewards. The video, co-directed and edited by Maverick and featuring emcees KazMega and Just Moe, depicts various people – a labourer, an office worker, and a janitor – grinding through a day of work.

“We wanted the video to be an honest representation of what sacrifice sometimes looks like for people hustling to get ahead,” says Maverick. “Being able to share the fruits of that labour with family is what makes it all worthwhile.”

Through a succession of buoyant, march-like beats, the track mirrors the monotony of work, while Maverick delivers the bleary-eyed refrain, “Working that night shift/I just want to go home/I just want to go home/I just want to go home.”

“This song shows the impact of shift work on your health and happiness; how you miss important moments in your family’s lives, and how these typically dead end jobs offer no possibility for advancement,” Maverick adds. “The dilemma we face in trying to live our best lives and make our families happy is often more overtime and less time together.”

Much of the themes on Blue Collar revolve around a universal pursuit of purpose, prosperity, and happiness, from the disillusionment of the job market after graduating from college to the gratification of indulging in material things to being undervalued at a 9 to 5. It’s an album that tries to capture the seemingly endless balancing act to meet our personal needs, satisfy our wants, and get ahead in an economic environment that makes it harder and harder to do so.

‘Night Shift’ is out now, with more to come from Maverick as he preps the release of his second full-length solo album. Check out the video for the track below…

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