German-born and South Korea-based multi hyphenate SION has returned with the release of his highly anticipated EP, ‘Sociavoidance’. Marking a transformative period for the hit-maker, ‘Sociavoidance’ goes against what we’re accustomed to, navigating a variety of genre-bending sounds; the 5-track project is a step in a different direction for the storyteller. Following on from the February release of ‘O.o’, we dive deeper into Sion’s unpredictable world. With an EU tour on the horizon later this year, ‘Sociavoidance’ is a glimpse of what to expect on stage.
Exploring the disassociation in modern-day interaction, Sion bares elements of vulnerability as he confronts his fears and desires surrounding social interaction and relationships, forming a comforting familiarity for many that’s enriched with depth and emotion. Boasting a refreshed creative flare, ‘Sociavoidance’ finely blends indie electronica, abstract hip-hop, alt R&B, and glitch pop yet still remains cohesively structured. After hours of refining the smaller details, this project reflects a time of great significance and self-reflection.
Opening the EP with “avoid!”, Sion instantly sets the tone as he acknowledges his disillusionment with modern-day relationships. Confronting his difficulty with human connection, he shares that his existing relationships are strained because of it.
”When asked about the difference between this album and previous projects, Sion explained, “This project marks the beginning of a new journey for me musically. I dove into different subgenres such as indie electronica, abstract hip-hop, alt R&B, and glitch pop, while trying to bind together all these different sounds in a cohesive manner through tons of sound design. I’m not sure, and kind of scared about how it will resonate with my audience right now. But at some point, I needed to progress, and this work certainly gives me the courage to experiment with even more genres and styles going forward in my career. I want to be remembered as an artist who has many facets but maintains a distinct colour, and I’d like to believe that this album is a good start in the right direction.”
Listen to ‘avoid!’ below…
New Lease Music 