Alt-pop Provocateur Tyra Jutai Unveils Video For Single, ‘Frida’

Toronto singer, songwriter, producer and all-round creative TYRA JUTAI is making some of the most compelling alternative pop music right now as is evident on her brand new conceptual EP, ‘You Weren’t A Muse’, which is inspired by Golden Age Hollywood actress, singer and sex symbol Mae West and her classic 1933 movie, I’m No Angel. Taken from the six-track EP, Jutai presents the cinematic music video for early favourite ‘Frida’.

Written and produced by Tyra Jutai and award-winning Montreal producer John Nathaniel (Gwen Stefani, OneRepublic, Kygo), with the accompanying visuals conceptualised by Jutai and burgeoning creative director Piper Ellis, ‘Frida’ is an exquisite slow-burning gloomy pop offering driven by ominous marching drums and string arrangements, which sees Jutai unfolding a gripping tale of betrayal, jealousy and ultimate revenge between lovers and best friends that is underpinned by her captivating songwriting and resounding vocals.

Check it out below…