Originally known as A.M. SNiPER, business mogul, producer, and successful artist, A!MS has drafted in two of South London’s hottest artists, Blanco and Ramz for their slick rap cruiser named, ‘Champione’. Already amassing over two million plays on TikTok with the original audio that featured Loski, fans have been revealing “champions” that have helped them in life or personal struggles they’ve overcome, by sharing their own visual snippets.
Unapologetic, authentic, and slick are the three words that come to mind when hitting play on this gripping rap behemoth. Infusing Blanco’s reputable grit and Ramz’s slick patios in with A!MS’ signature glossy style, ‘Champione’ is a rap record packed with emotion and soul, forged between the historical shores of the Mediterranean Sea and the iconic streets of London. Welcomed with a pulsing production courtesy of Punctual (Jason Derulo, Nathan Dawe), A!MS unravels an infectious hook and verse that boasts his melodic flare. Expressing his admiration and love for his woman that sticks by him daily and helps raise their daughter Melody, he takes accountability for his previous mistakes whilst handing over reassurance and the foundation for a strong future ahead.
Swiftly entering with a hard-hitting verse that instantly changes the feel of the track, Blanco’s gritty tone and accompanying bars add that extra edge before changing direction once more. Ramz, a father himself, brings his re-invented wave to the record with his self-proclaimed “samples” style. Using sounds and styles of where he originally came from, his glossy verse and patios punchlines add a Dancehall flavour to the song. ‘Champione’ is an anthem celebrating the worth of one’s true champion in life, be it yourself, a loved one, or a source of inspiration.
Heading overseas to Cyprus for the cinematic visual, both A!MS, Blanco and Ramzare joined by loved ones for dinner at an exclusive location. Adding to the luxurious feel of the track, it wouldn’t be an A!MS video if it wasn’t accompanied alongside a sleek whip and breath-taking scenery! Closing out the video joined alongside his partner and daughter against a city nightline further reiterates the wholesome feeling of championing his own.
Speaking on the release, A!MS commented, “I have been making music my whole life, I have grown to understand that I will not let time dictate what I release as I am now so in tune with myself, and my emotions and I would rather give my supporters and loved ones my best! It’s cliche quality over quantity, I want each and every release to be an event that will defy time and places and reach the true value of what we all are, human…”.
Check out the video for ‘Champione’ below…