Tag: indie rapper

LA genre-bender Asha Imuno unveils single, ‘DID I CALL AT A BAD TIME?’

LA-based genre-defying newcomer ASHA IMUNO unveils his newest single ‘DID I CALL AT A BAD TIME,’ released via Guin Records. The celebratory offering reminds listeners of Imuno’s place in the landscape of hip-hop while championing his unwavering ambition, painting a vivid picture of a feel good, summer night vignette. The combination of sharp, textured co-production by Asha and Zach Ezzy and the feature by Atlanta native Rizz Capolotti (co-signed by Monte Booker, Metro Boomin) sees the creative collision of hip-hop’s most exciting new faces. ‘DID I CALL AT A BAD TIME’ can’t help but lock you into a bouncy groove, as Asha and Rizz exchange verses from their respective sides of a long night out.

“This single captures me feeling confident and ready to pop out and celebrate. It’s about the feeling you get after seemingly getting to the other side of all the bullsht, and finally being able to feel yourself and flex on it all. We was just having fun with this one – people haven’t heard be talk my sht like this in a while, so I’m pretty geeked.” – Asha Imuno on ‘DID I CALL AT A BAD TIME’.

‘DID I CALL AT A BAD TIME’ is the second single from Asha’s forthcoming debut album Pins & Needles. It follows his introspective hip-hop/r&b single ‘PUSHING BUTTONS,’ which according to Asha, serves as the “inception point” for the album, born from a period of profound introspection as he reckons with the impermanence of life.

Asha is an absolute self-starter, having built his music career from the ground up. Boasting an impressive 552k+ monthly listeners on Spotify, his cult following continues to expand upon each new release. Asha’s innovative spirit has led to recent career milestone moments, including performances at both the 2023 Culture Creators Brunch and A Toast To Black Hollywood during this year’s BET Awards, as well as being asked to create his own rendition of Kendrick Lamar’s GRAMMY-winning hit “i” for GRAMMY’s Hip-Hop Re:Defined. He is a member of the POC-led artist community KOGO (home to CONNIE, Alé Araya, Curtis Waters, KOAD & more), and has earned co-signs from the likes of Jordan Ward, Diddy, and Hitboy alongside collaborating with buzzing upcomers like Aaron May and AG Club. At this rate, 2023 is sure to be the year Asha makes the jump from fan favorite to commanding superstar, as he continues his run of self-reflective art. Check out ‘DID I CALL AT A BAD TIME’ below…

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K-Riz drops video for ‘Middle Finger U’, a track for naysayers

K-RIZ makes a quick return with a new video for track, ‘Middle Finger U,’ an ode to haters. Served over succulent beats, ‘Middle Finger U’ is one of many standouts from his highly-anticipated third full-length album, One Way Ticket, released last Friday (15th September) via Birthday Cake Records.

Directed by Sergei Subbotin and Jason WH, and featuring cameos from Edmonton hip-hop artist Moto and Mexican rapper La Tytan, the video radiates with optimism as an act of resistance, while highlighting various locations from K-Riz’s recently adopted city of Calgary.

“The video is a representation of joy and being carefree,” says K-Riz. “It’s that feeling that no matter what people say, or how they feel about it, we’ll be out here having fun in the world. It’s very unapologetic.”

Opening with the crackling of vinyl and cuts courtesy of scratch DJ Fatrok, ‘Middle Finger U’ nods to the golden era’s most rousing boom-bap rhythms. On the track, K-Riz offers a message to the naysayers who oppose the musical life path he’s chosen: “There’s no ceiling/Only space above me to occupy.” All the while, wishing cynics well in his eternal quest towards self-betterment (“Don’t Judge”), and lifting up the next generation of unsure artists (“Be Great”). Exposing the loneliness of making art when others don’t support you, he offers some words to live by to anyone aspiring for more: “They may tell you that you can’t be great/So tell them you already are great/You’re just on your way,” he raps on “Be Great.” Indeed, it’s a statement of true growth and gratitude for the gifts that life has given him, and his sense of obligation to give back to others like him.

Check out the video for ‘Middle Finger U’ Below…

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Song of the Day: Less Is More – K-Riz

‘Less is More,’ the latest single from Canadian hip-hop artist K-RIZ, was built out of collaboration, illuminating the effortless magic that can blossom when the right vibe is in the room. The track is the latest tune to be released from K-Riz’s upcoming collaboration-filled effort, One Way Ticket – out this Friday, 15th September on Birthday Cake Records

‘Less is More’ reveals the beautiful things that can come into focus when you’re fully present. Being mindful is a theme that One Way Ticket revels in, prompting us to find joy in every moment; expecting less and in doing so, appreciating more.

Produced over a one-day session in Junia-T’s Toronto studio, each part of the tune came together organically during a free-flowing songwriting session. K-Riz’s calming verses unfold over breathy hooks from Ice Tha One, and hypnotic production courtesy of Junia-T. It’s a head-bobbing jam where atmosphere takes precedence, striking a balance between melodic hip-hop and blissful R&B.

“This track came out so easily,” K-Riz says. “I love what other people can bring to a song; the melodies that people come up with that stretch the boundaries of what a song can be. That’s the magic part of collaborating. All of these voices just make each track what it needs to be. It lifts up the entire record.”

Check out ‘Less Is More’ below…

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OUT TODAY: Check out Ez Mil’s video for track, ‘Podium’

Philippines-born, Las Vegas-based multi-faceted musician, EZ MIL, who both raps and sings, shares the official music video for track ‘Podium’ out today. The tenacious, versatile deluxe version of his second album, DU4LI7Y: REDUX, out everywhere now following his recent signing to Eminem and Dr. Dre’s Shady Records/Aftermath Entertainment/Interscope Records. Mil joins the likes of 50 Cent as only a few of the artists signed directly to all three labels.

Ez Mil’s latest music video for ‘Podium,’ directed by Alexey Figurov, is an ominous, dark visual shot in black and white that accompanies his relentless, haunting flow. On the track, Ez Mil begins to process his new role as a rising rapper–someone others might look up to–and the mix of fear and excitement that comes with it. Though Ez is used to directing and editing his videos, he enjoyed letting Figurov help create his vision. Ez Mil says the video, to him, is raw, adding, “It is an unfiltered reflection and a glimpse into my artistry.” Figurov says the video aims to, “recreate the complexity and versatility of the human personality. To explore our negative sides and a person’s craving for self-destruction.” The video’s black-and-white color scheme complete with red accents was a creative suggestion from Eminem himself.

Ez Mil shares the song is, “dedicated to the powers that be. It sheds light on how rappers or writers sometimes feel like politicians with the truth behind what they say and the fear they feel of what might happen as someone in a position of influence.” Aware of his role as someone with a platform and a microphone, Ez Mil hopes to make friends and family proud as he propels into the next phase of his flourishing career. Check out the video for ‘Podium’ below…

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Rapper MeRCY drops track, ‘The Artist’.

“Lessons of life be the sketches I write/deep depression/seek perfection/not reflection I like” – spits the lyricist known as MERCY as he introduces us to his latest work of art titled, ‘The Artist’.

Backed by a beautiful canvas of production provided by Lebanon Don, MeRCY goes to work detailing portions of his life that have made him who he is today. Each bar and rhyme blend together perfectly like when mixing colors to create another, as the artist takes us on a trip through his mind & past self. He grabs a mic that acts as a paint brush in order to create the picture of MeRCY. From seeing his older brother deal drugs, to run ins with the law but also trying to avoid disappointing his mother even while being out in the concrete jungles, it all plays a part in the ever growing picture of ‘The Artist’.

MeRCY starts off the second verse by saying “The artist who drew the hardest of hardships/with my tears on the canvas/bloodstains on my garments/written in blood no kisses and hugs”. Merc’ doesn’t mask any pain but shows it off in full because in his words “This is God’s work from all the hard work/beauty is pain my n***a/I’ve made it artwork”. Truly embodying himself within his raps is how we find the Florida native on this record, not being afraid of showing vulnerability but embracing it in order to create a special track that serves as the first single to his upcoming album ‘Michaelangelo’. If the single wasn’t already great, Tone Spliff adds some scratches throughout to top it off and ensure the greatness of ‘The Artist’. Have a listen below…

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