“Lessons of life be the sketches I write/deep depression/seek perfection/not reflection I like” – spits the lyricist known as MERCY as he introduces us to his latest work of art titled, ‘The Artist’.
Backed by a beautiful canvas of production provided by Lebanon Don, MeRCY goes to work detailing portions of his life that have made him who he is today. Each bar and rhyme blend together perfectly like when mixing colors to create another, as the artist takes us on a trip through his mind & past self. He grabs a mic that acts as a paint brush in order to create the picture of MeRCY. From seeing his older brother deal drugs, to run ins with the law but also trying to avoid disappointing his mother even while being out in the concrete jungles, it all plays a part in the ever growing picture of ‘The Artist’.
MeRCY starts off the second verse by saying “The artist who drew the hardest of hardships/with my tears on the canvas/bloodstains on my garments/written in blood no kisses and hugs”. Merc’ doesn’t mask any pain but shows it off in full because in his words “This is God’s work from all the hard work/beauty is pain my n***a/I’ve made it artwork”. Truly embodying himself within his raps is how we find the Florida native on this record, not being afraid of showing vulnerability but embracing it in order to create a special track that serves as the first single to his upcoming album ‘Michaelangelo’. If the single wasn’t already great, Tone Spliff adds some scratches throughout to top it off and ensure the greatness of ‘The Artist’. Have a listen below…
Canadian hip-hop artist ARLO MAVERICK‘s video for new single, ‘Night Shift,’ offers a portrait of a person wrestling with the increasing demands of getting by and fulfilment, and positions Maverick as a chronicler of modern day working-class woes. The tune will appear on his upcoming release, Blue Collar, set for release on 20th October.
On the track, Maverick ponders the tension between balancing making ends meet and material success, and the overwhelming sacrifices made to reap the rewards. The video, co-directed and edited by Maverick and featuring emcees KazMega and Just Moe, depicts various people – a labourer, an office worker, and a janitor – grinding through a day of work.
“We wanted the video to be an honest representation of what sacrifice sometimes looks like for people hustling to get ahead,” says Maverick. “Being able to share the fruits of that labour with family is what makes it all worthwhile.”
Through a succession of buoyant, march-like beats, the track mirrors the monotony of work, while Maverick delivers the bleary-eyed refrain, “Working that night shift/I just want to go home/I just want to go home/I just want to go home.”
“This song shows the impact of shift work on your health and happiness; how you miss important moments in your family’s lives, and how these typically dead end jobs offer no possibility for advancement,” Maverick adds. “The dilemma we face in trying to live our best lives and make our families happy is often more overtime and less time together.”
Much of the themes on Blue Collar revolve around a universal pursuit of purpose, prosperity, and happiness, from the disillusionment of the job market after graduating from college to the gratification of indulging in material things to being undervalued at a 9 to 5. It’s an album that tries to capture the seemingly endless balancing act to meet our personal needs, satisfy our wants, and get ahead in an economic environment that makes it harder and harder to do so.
‘Night Shift’ is out now, with more to come from Maverick as he preps the release of his second full-length solo album. Check out the video for the track below…
Known his dynamic delivery and witty wordplay, veteran rapper BULLET BRAK returns with an old-school inspired joint, ‘Fan Blades’, out now across various music streaming sites.
The spellbinding Maryland-born entertainer is now living in SouthWest, Florida and has worked with heavyweights such as Papoose, Grafh, OT The Real, The Beatnuts, Noreaga, Curren$y, The LOX, Gunplay, Torch, Ty Dolla $ign, Torae, Chevy Woods, Termanology, Chris Rivers and more.
‘Fan BLades’ follows his track, ‘Done With It’, featuring OT The Real. Check out the video below…
UK artist JOKER STARR is very much inspired by London’s vast sub genres of music cultures, particularly hip-hop and dancehall.
He teams up with producer Dirty Feet and goes beyond the confines of rap and hi- hop in order to explore the vibrations of the deepest dub, and serve up the sweetest infusion in true reggae dancehall fashion. His latest single ‘Balance’ featuring AnyWay Tha God, is a reflection of carefree times growing up in the 90s. Check out the Honey JD – produced video for the slamming track below…
New Jersey’s self-proclaimed misfit REG MASON, invites us in for a worshipful exploration centered around themes of slow growth and opposition to instant gratification with his debut album, ‘TESTDRIVE’.
Throughout the ten-track journey, we will gain a deep understanding of the 24-year-old rapper’s battles and what life’s test drive has looked like thus far. Drawing strength from not only within, but the roots of his family tree, Mason triumphantly diminishes the intrusive thoughts that try to lead him astray from fully stepping into his calling as an artist. The innovative hip-hop production by fellow New Jersey native CURT captures an essence of nostalgia, inspired by the soundtrack of Mason’s early teenage years which consisted of countless hours spent submerging himself into the underground east coast/Midwest hip hop scene, from EL-P, Das Racist, Danny Brown and Freddie Gibbs.
“TESTDRIVE’ is a spiritual callback to my early years, while also focusing on how much I’ve changed,” Mason explains. “It’s about learning to appreciate the slower road because heaven knows this is not for the charts. TESTDRIVE’ is a Delorean with a V12 engine under the hood. She might look old and dusty but, once you sit inside, it’s a weighted experience.”
‘TESTDRIVE’ is made of two parts, Side-A (CHECKERBOARD!) and Side-B (CHESSBOARD’), reflective of the idea that checkers and chess share the same board, yet require different strategies and approaches.
Side-A opens with ‘marah’,’ a spitfire offering that was the catalyst to the album’s creation. The charismatic “CHECKERBOARD!” follows, leaning into the coming-of-age theme as it feeds into Mason’s desire to continuously evolve. “pa’ (interlude)” is an old-school hip-hop inspired track featuring Mason’s father, who urges him to “let his confidence ooze off his spirit,” a motif throughout the album. Following is ‘VAUXHALL’, a call out to the neighborhood in Union, NJ where he grew up, a place that historically was home to black residents prior to integration. Fan-favorite ‘STÉ’ feat. JTT concludes Side-A, which sees the proud New Jerseyans’ unbridled flow answer his own question, “am I willing to sacrifice my artist dream for a lover who doesn’t support my vision?”
Side-B shows the complexity of the album with more personal subject matter and sample-blending, introducing a more nuanced view of Mason. Kicking off with ‘CHESSBOARD’, over soulful instrumentation, Mason croons, “Remember underground apartments with my Mom, dog, that’s low living.” “fearful’ / MA’,” the album’s focus track, sees him battle his intrusive thoughts, with questions like “Will my dad be around when I finally make it?” His highly praised single “HANDSHAKES’,” featuring fellow New Jersey native GINI, serves as a nostalgic walk down memory lane. Following is the title track ‘TESTDRIVE!,’ which proves Reg’s prowess as an innovator, as he effortlessly raps over a psychedelic beat. The album concludes with ‘SEQUEL’, encapsulating the overall coming-of-age theme, and ultimately accepting the unknown.
A proven visceral storyteller by nature, ‘TESTDRIVE’ is a testament to Mason’s ability to craft a sonic world uniquely his own, solidifying himself as one to watch with his debut full-length offering of self-reflective, experimental hip-hop. Check out his epic offering below…
