New Jersey artist GROOVY‘s single ‘jersey luv’, is an exhilarating R&B/Jersey Club fusion that is fitting for both late nights with your lover and late nights on the dance floor. Inspired by his New Jersey roots and the Jersey club global phenomenon, the single pays homage to the genre while incorporating staple Y2K R&B elements that allow Groovy to share his most intimate desires. Opening with a lustrous and laid back R&B melody, Groovy’s sultry vocals narrate the inner workings of his mind over the seductive production brought to life by producer Alejandro. The track then crescendos into a fully charged Jersey Club experience fuelled by staple steely triplet kick-drums and exuberant vocal chops, as fellow NJ artist B Jack$’ intoxicating freestyle verses take centre stage. The juxtaposing elements invite you to embrace the euphoric tension created between the two sonic atmospheres, as Groovy proves his ability to conceptualize a track that lives up to his name.
The single is accompanied by an official music video shot in Newark, NJ – a sentiment to Jersey Club as Newark is the birthplace of the movement and genre itself. Directed by Chris Andrade, viewers travel from a front row seat at a sumptuous fashion show to the exclusive backstage afterparty where everyone is seen doing what they do best when the Jersey Club beat drops. Every role necessary in bringing this vision to life was filled by New Jersey talent; this release is a special homegrown recipe and inspiration for all proud New Jerseyans, as their creative abilities are showcased for the world to see.
When asked what inspires his artistic endeavors, GROOVY explained, “My dad was a touring House DJ growing up, which allowed me to experience a unique cultural appreciation for the genre. Artists from around the world would come together to collaborate at my childhood home; witnessing that free artistic expression at such a young age was really special for me. Jersey has a huge influence on the dance/house genre, which inspired me to create music that is fueled by electricity, expression and liberation, all in my own neo-pop, R&B niche way.”
“jersey luv” follows a string of 2022 singles including groove-inducing ‘Platonic,’ and melancholy summer jam ‘Come Around.’ The traversing musician’s Brooklyn Music Kitchen residency brings fans together on the last Tuesday of every month, as they travel from near and far for his captivating, full-band live performances. Keep an eye out for Groovy as he continues to shine with his eclectic blend of neo-pop, R&B, and house while solidifying himself as one to watch in 2023.
Check out the video for ‘jersey luv below…