K-RIZ makes a quick return with a new video for track, ‘Middle Finger U,’ an ode to haters. Served over succulent beats, ‘Middle Finger U’ is one of many standouts from his highly-anticipated third full-length album, One Way Ticket, released last Friday (15th September) via Birthday Cake Records.
Directed by Sergei Subbotin and Jason WH, and featuring cameos from Edmonton hip-hop artist Moto and Mexican rapper La Tytan, the video radiates with optimism as an act of resistance, while highlighting various locations from K-Riz’s recently adopted city of Calgary.
“The video is a representation of joy and being carefree,” says K-Riz. “It’s that feeling that no matter what people say, or how they feel about it, we’ll be out here having fun in the world. It’s very unapologetic.”
Opening with the crackling of vinyl and cuts courtesy of scratch DJ Fatrok, ‘Middle Finger U’ nods to the golden era’s most rousing boom-bap rhythms. On the track, K-Riz offers a message to the naysayers who oppose the musical life path he’s chosen: “There’s no ceiling/Only space above me to occupy.” All the while, wishing cynics well in his eternal quest towards self-betterment (“Don’t Judge”), and lifting up the next generation of unsure artists (“Be Great”). Exposing the loneliness of making art when others don’t support you, he offers some words to live by to anyone aspiring for more: “They may tell you that you can’t be great/So tell them you already are great/You’re just on your way,” he raps on “Be Great.” Indeed, it’s a statement of true growth and gratitude for the gifts that life has given him, and his sense of obligation to give back to others like him.
Check out the video for ‘Middle Finger U’ Below…
New Lease Music 