Last year, ASHA GOLD made waves with her debut single ‘Too Good’, quickly amassing over 10,000 monthly Spotify listeners since it’s release one month ago. The R&B-influenced electronic pop tune was also played by BBC Radio 1’s Jamz Supernova, selected for Tidal’s Rising: R&B playlist, and also gained praise at Colors, Elevator, Clash Magazine, Earmilk and more.
Following this initial success, Asha Gold delivers stunning visuals in collaboration with AIME Magazine and filmed by Nick Bailey.
Speaking about the concept behind the ‘Too Good’ video, this West London newcomer says:“I wanted the visuals for “Too Good” to project the positive message of the song, and express who I am in an authentic but engaging way. We aimed to capture a balance of fun and youthful shots, to reflect the confidence and vulnerability in the song.”
Check out the video below…