Asha Gold delivers stunning visuals for debut single ‘Too Good’

Last year, ASHA GOLD made waves with her debut single ‘Too Good’, quickly amassing over 10,000 monthly Spotify listeners since it’s release one month ago. The R&B-influenced electronic pop tune was also played by BBC Radio 1’s Jamz Supernova, selected for Tidal’s Rising: R&B playlist, and also gained praise at Colors, Elevator, Clash Magazine, Earmilk and more.

Following this initial success, Asha Gold delivers stunning visuals in collaboration with AIME Magazine and filmed by Nick Bailey.

Speaking about the concept behind the ‘Too Good’ video, this West London newcomer says:“I wanted the visuals for “Too Good” to project the positive message of the song, and express who I am in an authentic but engaging way. We aimed to capture a balance of fun and youthful shots, to reflect the confidence and vulnerability in the song.”

Check out the video below…

Song of the Day: Too Good – Asha Gold

ASHA GOLD‘s ‘Too Good’ is the product of a time in this young artist’s life when pressures were coming down on her to leave these creative pursuits for more so-called “practical” endeavours.

Following a heated debate, the 19-year-old West Londoner took to her bedroom where she recorded a voice note of the pre-chorus and chorus for ‘Too Good’. The next day, Asha finished up the song in around ten minutes on the piano; this being all the reassurance she needed to stay on track with her music career.

Reflecting on that time, Asha Gold says:

“Although deep down I knew I wanted to pursue music, it was impossible to trust myself because it felt like no one was trusting me. I battled with the pressures and opinions of those close to me who I respected, but in the end I had to pull the trigger and decide for myself.”

It’s understandable why Asha Gold faced this initial backlash, considering that she’s the first in her family to outwardly express these creatives ambitions, with no one on either her Mum’s English side or her Dad’s Indian side setting out the footsteps for her to follow in. That being said, even if you’re not battling with this same decision, Asha believes that…

“Too Good can resonate with people facing any sort of decision – it’s a positive song about backing yourself even when it feels like others don’t. I had to laugh at the situation in the end, and say “I’m too good to be having sleepless nights about this”, it’s going to work out.”

‘Too Good’ was completed with production from Dilush, whose vibrant style accentuates Asha Gold’s intuition for beat-led R&B, electronic and pop lines.

Check it out below…