Watch Classified’s video for track, ‘People’

Prolific award-winning Canadian rapper CLASSIFIED releases a powerful new single ‘People’ via HalfLife Records / Big Story Entertainment and available via all streaming services.

Written and produced by Classified, ‘People’ is a commentary on the selfishness, divisiveness, and lack of empathy in society, suggesting that humanity is collectively responsible for the problems we face and that everyone needs to come together and unite as one. In the track Classified emphasizes the need to focus on the commonalities among people, rather than dwell on irrelevant differences.

“People was a difficult song to write, but I believe that its message needs to be talked about with the current state of the world,” says Classified. “I see so much separation in society stemming from arguments on race, religion, gender, orientation – and at the same time, so many bigger problems in our world being ignored because we are caught up in these differences. One day, I was just like ‘I’m sick of everybody’ and started writing this song. Even though it might come off as negative, I believe that people who actually pay attention to lyrics will understand that this song actually delivers a POSITIVE message, and I HOPE that it brings people together.”

The video for ‘People’ was shot in Classified’s hometown of Enfield, NS by Brothers Boyd (Classified and his brother Mike Boyd). Like the song, the video is evocative and emotionally resonant and urges for a change in perspective and a greater sense of unity for a better future.

‘People’ is the first release in a new partnership between Classified’s HalfLife Records and Big Story Entertainment. Based in Toronto, Big Story Entertainment is dedicated to providing a platform for unique voices in the music industry.

In 2021, Classified released Retrospected, an acoustic hip hop album covering his greatest hits and fan favorites. Retrospected turned into a 40-date sold-out tour across Canada, a win for Artist Innovator of the Year at the 2023 East Coast Music Awards, and a 2023 JUNO Award nomination for Rap Recording of the Year. Classified also launched his autobiography Off The Beat ‘N Path, which shot to No. 1 on Amazon’s Pop Biographies chart.

As one of the most influential hip-hop artists in Canada with over 250 million streams globally, the multiple JUNO Award winner hosted the 2014 JUNO Awards and has a combined 30 nominations and 10 wins between the MuchMusic Video Awards, JUNO Awards, and East Coast Music Awards.

Check out the compelling video for ‘People’ below…

Saba Drops Soulful and Nostalgic Track, ‘Come My Way’ Featuring Krayzie Bone

The acclaimed Chicago rapper-producer and Pivot Gang Co-Founder SABA has teamed up with Cleveland rapper Krayzie Bone of the trailblazing GRAMMY Award-winning hip-hop group Bone Thugs-N-Harmony for new single ‘Come My Way.’

An ode to nostalgia and Saba growing up in his hometown Chicago, the latest offering is taken from Saba’s highly anticipated third solo album Few Good Things dropping on 4th February “Come My Way”, features Krayzie Bone’s signature flow adding a classic and familiar sound that helps ground the Daoud and daedaePIVOT co-produced track.

Speaking on the collaboration, Saba says: “When I think back on first discovering Bone Thugs-N-Harmony as a child, it immediately stood out to me as unique. I started paying attention and really learning how to rap from listening to them and trying to recite it. It felt honest and completely true to themselves — authentic in a way that doesn’t come around very often and in a way that will be impossible to recreate. Their mix of melody and rhythms that I had never heard is what connected with me in a way that other music just didn’t. It inspired me to be more creative.“

A successful independent artist, Saba has rooted his career in authenticity and musicality that’s made him one of his generation’s most important and unique voices. A major player in the Chicago scene who’s enviable career has seen him collaborate with and produce for the likes of Chance The Rapper, Noname, Mick Jenkins and more.

Following his first foray into making music at the age of 8 in his early adolescence, he built a recording studio in his Grandmother’s basement on the Westside of Chicago where he and a group of neighbourhood friends formed Pivot Gang. They began taking trains across the city to join creative youth organisations and perform at open mics.

Coming from a deeply musical family, Saba was influenced by his father, a Chicago R&B artist named Chandlar, at a young age who would bring him to the studio with him to record sounds of soul, R&B and jazz. All experiences that developed his sonic palette, sharpened his writing and performance skills and led him to be self-taught on a variety of musical instruments – an innate talent and musicality that has led to support from Pitchfork (8.7 Best New Music), NPR (#1 Hip-Hop Album of the Year for CARE FOR ME), Rolling Stone, Billboard, The Fader, FACT, Complex and more.

With new music on his slate for 2022, Saba is prepared to continue pushing musical boundaries on his climb to rap’s upper echelon.

‘Come My Way’ is available to stream now across all digital platforms via The Orchard. Have a listen below…

New Track: Broken Heart – Billions

BILLIONS comes with a Broken Heart through his fourth single off his critically acclaimed debut mixtape ‘Thirteen13’ which  reached #1 in the UK Rap charts.

‘Broken Heart’ is a smooth, saxophone-heavy banger, something very different to his previous singles on the tape, including the club track ‘Motive’ and the street classics ‘Make It Home’ and ’10 Toes’ – proving BILLIONS is one of the most versatile artists in the game right now.

The video, shot by London videography giant Suave, continues the Hackney spitter’s luxury rap narrative, with him dressed in the finest Gucci drip, rolling in a Range with a Rollie on his wrist; while candidly talking us through his struggles with heartbreak.

So help him mend his Broken Heart by checking out the video for the single below…