Following on from the release of music video for track, ‘Fortunate’ last month, which claimed the blog’s Music Video of the Week title twice in a row, NATTY BOI ZOE is back with another thoughtful, spoken-word single, ‘Street Poet 3 (Rolling Craps)’, out yesterday on your favourite music provider.
Check it out below…
Tag: indie rapper
OUT TODAY: ATO Drops Reflective Track, ‘Cold’ + Video
Leeds-based and of British-Ghanaian-Danish descent, rising rapper ATO (pronounced: atu) follows his recent Flohio remix of 2021 Side A’s introspective banger ‘no caroline’ with his latest offering ‘COLD’ via MCMXCV. Putting his identity as a northern rapper from Leeds front and centre, over an emotive yet ominous stevexcooper produced beat, ATO muses about the exclusive nature of the London scene and his everyday frustrations.
Dropping alongside the single today is an Untold Studios Production, Eve Mahoney directed video that compliments the fast pace energy of the song. Sporadic moments of luminar mish mash interspersed with performance shots of ATO mirror his stream of consciousness and according to ATO “gives weight to the feeling behind the bars”.
Speaking on the single, ATO says: “COLD is a stream of consciousness that addresses my everyday vexations. As an outsider from Leeds, I find the industry politics and exclusive nature of the London scene a bit weird. I wanted to express who I am against the backdrop of these frustrations.
I was working on some other music at the time but was feeling to get a few of these things off my chest, so I hit stevexcooper for something I could rap over… He sent a beat titled ‘reflections’ and the energy was perfect. I wrote the verses that night intended for a freestyle and then ended up adding the COLD hook later.”
Check out ATO’s video for ‘Cold’ below…
Song of the Day: Ancient Alibi – Akif Daboor
An artist in the making, AKIF DABOOR, expresses how blessed he is to come from an Egyptian ancestry through his latest single, ‘Ancient Alibi.’ Hailing from New York, the young spitter showcases his distinct flow and raw lyrical energy over a smooth, old-school boom-bap sample.
Citing hip-hop luminaries such as 2Pac, Big L, Jay-Z, Notorious B.I.G., and Kanye West as his main influences, Akif started rapping at the young age of 17. Today, he indeed shows the prospective listener that he’s a serious rap contender ready to lock horns in this music industry.
Check out ‘Ancient Alibi’ below…
Song of the Day: Projects Heat – SPRTYK
SPRTYK (Sporty K) is the epitome of a modern-day ‘jack of all trades’. The New York based rapper continues to make ground-breaking moves and is ready to crank up the temperature for her latest offering ‘Projects Heat’.
SPRTYK uses this track to emphasis her unorthodox style and flow, the production by Nephew Hesh, who has worked with artists like Westside Gunn and Mavi, creates the perfect canvas for the stylish rapper to demonstrate her infectious sound. Renowned for her energetic and charismatic personality she effortlessly showcases these elements as she pays homage to living life in the New York projects.
The recent collaborations that SPRTYK is getting involved in speaks volumes to the trajectory of the artist’s career! Known for her entrepreneurial spirit, the talented rapper is stepping into the exciting metaverse to spearhead a project with Budwiser and Gary Vee’s company ‘VaynerMedia’ to release a coveted NFT. This will be revolutionary as it will bring virtual performances, unparalleled content, and diverse social networking, helping SPRTYK tap into her already growing worldwide fanbase. Following this impressive collaboration, the talented rapper is planning to release her own unique NFT drops celebrating creative empowerment and collaborative creativity amongst women across multi-disciplines.
After a successful 2021, SPRTYK is in great standing to take over the music industry. Her last single ‘Bad Temper’ was featured in 5 high profile Spotify playlists including the illustrious Discover Weekly and was picked up by a number of notable platforms such as BBC Radio, Apple Music, KISS FM, Revolt TV as well as various Vevo playlists. The confident rapper has shared the stage with artists like Coi Leray, Mick Jenkins, and many more, alluring crowds with her assertive, and compelling live performances, she recently demonstrated this at her latest set at Boiler Room Festival.
SPRTYK’s momentum extends beyond just music, as the CEO and creative director of STAR CLUB ENTERTAINMENT she has worked and styled some of the most prominent artists and brands in America. Her work roster consists of names like A$AP Ferg, Joey Bada$$, Westside Boogie as well as major brands such as Billionaire Boys Club and Vans. The Bronx based rapper is rapidly becoming an unstoppable force and will continue to break down barriers and boundaries as she takes 2022 by storm. Check her out below…
KruJay Drops Track, ‘Recipe’ + Video
Maryland’s rapper, content creator, and social influencer, KRUJAY, bounces onto the blog with his latest single, ‘Recipe,’ which actually has some cheeky swagger that can lift the root off any summer party.
The infectious joint comes with an accompanying video, directed by Bruce Wood & Carl Casseus, which perfectly reflects the song’s narrative of being all goggled-eyed over a girl at a new place of work. So infatuated with his potential beau, Krujay was unable to concentrate on his work which doesn’t go down well with his boss…
Counting hip-hop heavyweights such as Eminem, Notorious BIG, The Roots, and Mos Def as heavy influences, the Canadian-born artist spent most of his childhood in Philadelphia, where he joined the infamous Philadelphia Boy’s Choir alongside his brother. During his time in the choir, Krujay had the opportunity to travel to Rome, Italy, to sing for Pope John Paul II. As his interest in music grew stronger, Krujay left the choir and took a leap of faith into the local music scene, releasing his first music video, ‘Like This’ in 2012. It was then followed by his official debut mixtape, ‘PrePAIRED’ and the single ‘Tonight (I Know),’ both met with critical acclaim.
Today, Krujay continues to work on his craft, bringing catchy tunes and lyrics through his latest single, ‘Recipe’. Check out the video below…
You can also follow Krujay here: https://linktr.ee/Krujay
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