With his previous single ‘P.O.P (Hold It Down)’ garnering strong support and rave reviews in the few weeks since its release from tastemakers such as BBC 1Xtra, KISS Fresh, Capital Xtra, Notion, Noctis Magazine, GRM Daily, Mixtape Madness and Link Up TV, Manchester rising star SVMI is not resting on his laurels and is circling right back with a new offering titled ‘MILAN’, which is produced by long-time collaborator LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee) and will lead up to the release of his debut EP with NQ Records titled Ma Mood on June 25.
Speaking about the inspiration behind ‘Milan’, SVMI says, “the track is me wanting to get out of town to escape the drama and negativity. I was tired of people getting onto me for doing music, and you can hear me responding on the verses. There was a lot going on when I made this song, from girl trouble to dealing with jealousy and spite, and the track perfectly captured my frame of mind. I wrote the song just when I was making that transition into being an artist and that’s not as easy as people think. Sometimes you just want to drop everything and fly away”.
Having broken into the scene in Manchester as a teenager creating captivating music videos for the likes of Aitch and Izzie Gibbs, SVMI began making music himself a couple of years ago and has already amassed nearly five million plays, bolstered by his breakthrough single ‘Bait Lies’, which blew up last summer, as well as fan-favourites ‘Old Friends’ and ‘Timeout’. Championed by tastemakers, critics and fans alike, SVMI is not only one of Manchester’s new rising stars pushing the Northern music scene forward, but he is also proving to be one to watch in UK music for 2021.
Following the breakaway success of his viral hit song ‘Bait Lies’ that has amassed over three million plays and tracks under his belt like ‘Old Friends’ and ‘Timeout’ nearing a million plays, which have seen him garner strong support from BBC 1Xtra, Capital Xtra, GRM Daily, Link Up TV, Mixtape Madness and BBC Introducing, fast-rising Manchester artist SVMI circles back to unveil his latest single, ‘P.O.P (Hold It Down)’, having also just signed to Northern music and entertainment powerhouse NQ Records (Aitch, WhyJay).
Produced by LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee), ‘P.O.P (Hold It Down)’ is an infectious melodic rap track with smooth R&B leanings underpinned by a bouncy bassline and lush synths, over which SVMI showcases his catchy flow, rap skills, smmoth vocals that have made him one of the most exciting young prospects coming out of Manchester this year.
Sampling the viral Donna Goudeau ‘I’m legally blind’ meme, which also informed the title of the track, SVMI confesses that the inspiration for ‘P.O.P (Hold Me Down)’ comes from wanting to go on a spontaneous ‘baecation’ with someone new. The accompanying music video, directed by SVMI himself and Archie Erskine, brings the track further to life and captures a day in the life of a young creative enjoying the process and taking it all in his stride.
So here it is…check out the video for ‘P.O.P (Hold Me Down)’ below…
Emerging from the ranks of Manchester’s finest, multi-talented rapper and producer ABORMAL SLEEPZ‘s single ‘Questions’, featuring Lancashire artist/choreographer Blackhaine, captures a real raw, dark energy; a sound not heard from Sleepz before. The single is taken from his upcoming mixtape ‘The Meditape III’ which features the likes of HMD and SLEAZY F.
Rapidly solidifying his name amongst the echelons of Manchester excellence, Abnormal Sleepz has consistently combined his distinct musical palette with introspective lyrics in each one of his releases.
Spending years crafting his signature sound, the blend of his love for Hip Hop, Soul and Grime resulted in the release of his first solo mixtape, ‘The Meditape’ in 2015, followed by ‘The Meditape II’. Taking his own artistic inspiration from Ab – Soul, Erykah Badu, Curren$y, Wiz Khalifa and Kendrick Lamar, Sleepz went on to release his debut LP ‘Kaleidoscope’ with The North Quarter in 2019.
On top of this, his extensive production skills has led him to produce for Misha B, Ayo Britain and Pip Millet; his recent campaigns with Wray & Nephew, Flannels, JD Sports and Timberland further demonstrating his versatility as an artist.
Bold in his outlook, effortless in his delivery, Abnormal Sleepz is the Mancunion creating a voice for the next generation and with his unique collaboration with Blackhaine, ‘Questions’ is an experimental force to be reckoned with. Check out the video for the epic track below…
I have been following Matt Wride – aka TRIGGA RYDER – ever since he slipped me his 2016 track, ‘That’s A Fact’, so it’s an absolute pleasure to welcome back the Manchester-based spitter to talk about his latest project, ‘Not A Yout Anymore’. As I was immediately intrigued by the album’s title, I asked him what inspired him to produce the ten-track set plus his plans for the rest of the year.
NLM: Hey, thank you for taking part in an interview with NEW LEASE MUSIC. How is 2021 treating you so far?
TR: Yeah 2021 is going good so far, definitely better than 2020. 2020 was pretty hard to be honest due to COVID but it seems like there’s hope on the horizon and stuff is hopefully going to get back to normal soon.
NLM: You released your album, ‘Not A Yout Anymore’ last November. What is the public perception on the project so far?
TR: Definitely been a lot of love for the project and people supporting the final product I feel like it could have done better In terms of numbers of streams sales etc. But I’m happy with it and these days I’m making music for myself so if anyone else buzzes of it that’s a bonus
NLM: What inspired you to produce the album?
TR: The birth of my son Dylan in 2017 inspired me and made me think wow I’m actually a grown up now, hence the title Not A Yout Anymore, also the breakup of me and his Mum which was a struggle, but it inspired me on some of the tracks with lyrics and concepts.
NLM: How would you describe the album’s sound to potential fans?
TR: I’d say the project has a mixture of sounds which is something I intended by my choice of using three different producers/ beat makers there’s some Boom Bap , Grime and Modern Rap in the vein of D Block Europe and Nafe Smallz minus the auto tune which I’m not opposed to using but didn’t think it would fit with the project this time around.
NLM: What is/are your favourite single(s) from the album and why?
It depends what mood I’m in but I’m pleased with the lead single Not A Yout Anymore. The Chorus kept getting stuck in my head so we shot a video for it with Chris Lucas of Arun productions in Bristol you can watch it here:
I also really like how the track path that I choose turned out in terms of production.
NLM: If you had to feature one mainstream artist on the album, who would it be and why
TR: Probably Potter Payper although I’m not really sure if he’s classed as mainstream, but I’m feeling all the stuff he’s been putting out recently and followed him Since the beginning of his career.
Met him a couple of times once in Manchester and then at a gig in Birmingham and he was really safe plus he went in with his performance.
NLM: Did the Covid pandemic presented any drawbacks in the production of your EP?
TR: Yeah potentially would have had some features on the project if the rappers I had in mind had access to a studio but COVID meant they couldn’t record, also the project was started just before COVID with the intention of having it all mixed by one of the beat makers on the project but when it kicked in he ended up having other commitments to fulfil so I ended up mixing it myself which was good because I enjoy the production side of things.
NLM: Do you have other project(s) for 2021
TR: Working on a couple of features should have a track dropping with a rapper called Thrash Thorn from LA produced by Yello Blac who I’ve done tracks with in the past.
NLM: Finally, any special shoutouts to those involved in the production of ‘Not A Yout Anymore’?
TR: Yeah I’d like to shout out Subvert The Cynic
Trooh Hippi, Nineteen, Chris Lucas and the Raptographer also all my friends and family and anyone who helped throughout the project. Also like so say thanks to you for interviewing me and always supporting bless up.
Manchester’s hip-hop/poet J CHAMBER‘s EP, ‘Escape The Kingdom’, covers topics of being a black and British in Great Britain today – the kind of hard-hitting topics that are often swept under the carpet.
Over predominantly reggae driven beats, J Chambers touches on slavery, the migration of Windrush generation to the UK and the harsh and unwelcomed treatment they’ve received by the British people (listen to ‘Freedom Ain’t Free.’)
Through his distinctively manc-catchy flow, J Chambers also discusses that the dependents of the Windrush generation also experience the same treatment and any contributions made by the black community are often overlooked by the British society.
‘Escape The Kingdom’ also has a theme of black liberation by offering strong encouragement of stamping out any prejudices and racism that comes to path. Speaking of the project, J Chambers says he wanted it to really “resonate with young children” .
Why not have a listen to this powerful project below…
Must Listens: Escape The Kingdom, Freedom Ain’t Free